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5 Quick (and Effective) Tips To Build An Audience Using Social Media

Building A Social Audience

Change is constant and nowhere is this more apparent than in the world of social media. Now that the snow is melting, you've survived Sundance and you're feeling renewed there's no excuse for putting off that social media plan. Here are 5 quick and effective tips to implement as you build your social media presence throughout the remainder of 2014.

1. Investment in social media is no longer a luxury; it’s a necessity.

It’s been a long time coming, but investing in social media is a necessity not a luxury in 2014. I’ve long mentioned that it’s a bad idea to put your brand in the hands of the 18-year-old intern, but now more than ever before does your business needs a full-time social media manager. In addition to interaction, this person can head off potential fires before they start as opposed to long after the fact.

2. Social listening is required.

In order to connect and inspire your current and perspective clients, learning, understanding and implementing social strategies, tactics and technologies is non-negotiable. Building and maintaining your brand and its reputation starts here.

 3. Rock out with visuals.

Content is king, but the medium in which it is delivered will continue to become more visual. Photos, infographics and video will play a key role in social media engagement, so start brainstorming (and stockpiling images!) early.

4. Short and sweet.

Long blog posts are over. Those who can present short stories or information that have a high impact on their audience while using as few words as possible are likely to own the social world.

5. Up the ante on Instagram.

Visual content + Instagram should be a no-brainer. Between the large number of users and the ease of integration with FaceBook, Tumblr, Twitter, and more, Instagram makes it easy to showcase great visuals.