How to Make your Emails Sound More Human


how to make your emails sound more human

Nowadays it's hard to receive an email and think, "Oh, I'm sure the board of directors really sent this to me specifically because I'm such a valuable customer!" No. From a "customer" point of view, it is hard to feel truly appreciated and it's also hard to believe that email was sent by a human. On an owner point of view, you wish you could really show your customers that you care, but it'd be impossible to send a truly personalized email to all your customers. Where is the happy in-between?

Well, you can't get rid of the email scheduler or the way that the information is shown so generally, however, you can do a few little things different. After all, details do make a difference.

1. Send your emails from a "personal" account. I've noticed a lot of businesses have changed their outgoing email addresses to an address with a name, so it doesn't say "" anymore, it now says "" Get it? Annie is sending you this! It isn't just a massive, general email anymore, it's an email she is sending to you.

2. Engage your reader by giving opinions, and asking for their opinions. This can be by actually asking an open-ended question, or by asking them to fill out a survey online. The fact that you ask for opinions means you're listening to your customer and that you're willing to improve your business.

3. Make your emails engaging by using all your sources, this includes videos, and beautiful, compelling graphics. If you can say something with an infographic, then do it! If you'd can show them a clip of you sharing your message, then that's 200% better than if you were to write it all down.

4. Personalize your message as much as you can. Use names, and don't be so uptight and formal, write that email as if you were writing it to a friend. Crack a joke, say something that will make your reader smile and at the same time, believe you're a person.

5. Always be sympathetic and warm in your emails. Let your reader know that it's true, you don't know each other, but you really are a person and you really are doing your best to keep that person happy with your business.


Posted in <a href="">Branding</a>, <a href="">Business</a>, <a href="">CRM</a>, <a href="">Customer Service</a> | Post Comment | 134

How to Choose the Best CRM?

Let's begin by defining what a CRM is. CRM stands for Customer Relationship Management, and it's a tool that should help you track interactions with your current clients, future clients, and prospects. It should be as simple as that; and if you have been shopping around for the best CRM for you, then you know exactly what I mean when I say "it should be as simple as that."

Many CRMs have made it more complicated than it should be, and they've done so by adding more and more features to their systems, thinking that's what their customers want, when in reality, what we need is something simple that will keep things organized and in place, that's all!

There are many options to choose from, and it's hard to say one is better than the other, because all of them will offer you more than what you actually need, but always keep in mind that the best CRM that you can choose, is the one that your whole company can incorporate.

Follow these steps to choose the right system for you and how to use it to the best of its ability:

1. Best Security System. A good CRM will be a platform that will let everyone on your sales team have editing permissions to the system. A great CRM will let you do that and also take care of that data by not giving everyone the permission to delete anything. Imagine one of your sales team member decides to move on to a different job, but decides to delete everything on your system before he leaves.

2. Good Communication. Have you ever called one of your customers and in return gotten some a complaint about something completely unrelated? It's important that everyone else in the sales team knows about this. So next time when they call this person, they can help him/her in a much better way, not to mention you also get the opportunity to build customer relations with this person, just because you documented what happened last time.

3. Email integration. In a big company everyone communicates through emails, even between you and your customer there might be a longer email history than a phone call log. The CRM must have a good connection with email, that way everyone gets the information they need without having to search for it.

4. Mobile friendly. When you have a big sales team, I'm sure you don't have them all sitting down at their computers at once. That's right, they're out in meetings, connecting with people, selling your product. How wonderful would it be if they could stay connected to the CRM through their phones and tablets?

5. Effective Follow-ups. When you have thousands of contacts, it's hard to keep track who needs a an update, a replacement, or who is running out of time on their demo, etc. If you make clear notes on the CRM, the CRM should be able to give you a heads up every time you need it. "Mary Lilith 123-123-1234 will need an update by OCT 30th" Now you know you must call her and sell her the update, without going one by one through your list and trying to figure out who needs what by when.

I hope these few points have helped you understand what a good CRM should look like. If anything else should have made it to the list, leave it in the comments!



Posted in <a href="">CRM</a> | Post Comment | 132

SalesForce Alternative: CRM for Business

salesforce alternativeSalesForce has positioned themselves perfectly in the market by creating customizable sales tools that make it easier to manage a sales force.  Get it?  Over the years, they have become the industry leader with their CRM tool by developing new features faster than the competition could develop to catch up.  Now, with over 100,000 monthly subscribers, customer retention is probably on the mind of every executive over there.  The truth is that many software platforms have caught up to the once untouchable giant.  Additionally, some of these competing platforms have developed features not yet replicated by the SalesForce team, and they can be of great service to those in need of CRM extensions.  Lastly, the competition has lower monthly costs; which, at a company of any size, will start piling up quickly as months turn into years.  Thus, many organizations have turned their disappointment and monthly invoices into an opportunity to see what else is out there.

When looking for a SalesForce alternative for business, the biggest factor has to be a user-friendly interface.  If a tool is tough to use, then no one will use it.  As soon as a new user stumbles through a software interface, they are already looking for something easier to use.  In addition to being user-friendly, the alternative needs to have at least all of the necessary features.  For example, if a CRM did not have the ability to record a new contact, then it wouldn't be much of a CRM.  A good CRM will have a complete address book for contacts, another one for companies, and the ability for global interoffice communication (i.e. the guy down the hall is out sick and we need to know the last thing he said to client X).  It should also have:

  • cloud based 24-7 accessibility
  • admin controlled access
  • contact management
  • reporting
  • sales funnel
  • project management
  • team task manager
  • work order platform with digital signature

In an ideal CRM, there is a lot more than that.  But, once you've got your checklist taken care of, then you can move on to checking functionality to identify whether or not it's a fit for your business.  Make sure the software has a support team ready to help you because every software platform has a few difficult features.  Now, you've got a company with a support staff, all the necessary functionality, and a fair price, is there anything else you should look into before buying?  YES!  The last thing you need is to make sure the software integrates with all of the other software that you use.  In most cases, we are exclusively referring to QuickBooks.  Life is just so much easier when you can associate unpaid balances with the people who owe you money.  More importantly, it makes it easier to manage, track, and collect the unpaid balances, and every for-profit business is in the business of making money.  That's why you started researching a CRM in the first place.  So, having heard all of that, are you ready to research a CRM?  If so, I can vouch for the Luna platform.  They surely have everything listed above, and oh so much more.  Feel free to research around.  We know that after researching everything out there, you will come back to the best CRM tool on the market. 

Posted in <a href="">Business</a>, <a href="">CRM</a>, <a href="™-platform.php">LunaSoft™ Platform</a> | Post Comment