Fee Fie Fo Fum... The Facebook Giant

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Facebook is ginormous, there is no doubt about that which is why it is so important to your business. But the question is, what kind of content should you be sharing on Facebook? 

This is a question I hear a lot out there in the social media marketing world, so I did some research and pulled together some tips from various experts out there for your benefit. Yes, I would love a gift basket as a thank you.. just kidding. I did this out of the goodness of my heart because I know how difficult it could be to know how to really reach your customers through Facebook while competing with larger brands that have a better chance of appearing on Facebook. Its a tough world out there, and us small business owners should stick together. 

So lets get down to it: Here are some tips I picked up in my own research: 

  • Share images and quotes of inspiration: This is a very common strategy but it works! Facebook users really respond to posts like this. 
  • Share a tip: Facebook should not be all about you. Share your insights with others and move past the notion of self-promotion, because we are all in this together. 
  • Get Personal: Post a story about yourself, or about one of your employees. Your audience will view you as a real person. Do this sparingly though, because they don't always want to know what you are eating and who you are with. 
  • Sponsor a Contest: Facebook users love a good contest, because it's so easy to enter on something like Facebook, who doesn't like the chance to win something? This will boost your engagement, but this should also be done sparingly to keep the hype up and interesting. 
  • Ask a Question: This tip I found interesting in my research because it was fresh and one I hadn't seen before. You don't have to have to answers for everything, because Facebook users love to problem solve. Like I said before, we are all in this together and asking a question could also help someone else solve one of their problems as well. 

These are just some ideas to get you started but you need to tailor these tips to your own business. Stay up to date with the trends and with your audience and you can stay out of the way of the Facebook Giants heavy thumb!

Posted in <a href="">FaceBook</a>, <a href="">Fun Stuff</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a> | Post Comment | 84

Quick Read: Smart Social Media Statistics

Google+ LogoGet Down With GooglePlus

Google doesn’t often provide concrete numbers, but they have been kind enough to offer up just enough to leave us wanting more.

  • 94% of the law firms in the United States that rank as being amongst the Top 50 who have a GooglePlus presence.
  • Over 1 billion users have Google+ enabled accounts.
  • The percentage of social network logins on other websites: 32%
  • The number of active monthly users: 359,000,000.
  • Growth per annum: 33%

Twitter LogoTime to Talk Twitter

140 characters may make some a bit gun shy, but over the past few months, Twitter’s efforts to make the site more visual and engaging have paid off.

The latest Twittersphere trends:

  • Number of users: 550,000,000
  • Percentage of marketers using Twitter to (successfully) generate leads? 34%
  • 44% growth made twitter the fastest growing social network from 2012-2013
  • Number of users that are active on a regular basis: 215,000,000.

Facebook LogoFacts About Facebook

Although Facebook remains the world’s largest social sharing network, predictions about Google+ overthrowing its rein by 2016 run rampant.

For now, here are the latest Facebook figures to note:

  • The percentage of marketers who are using Facebook to gain new customers: 70%
  • Nearly half of Americans —47% to be exact— claim that Facebook is their #1 influencer regarding purchases.
  • 23% of Facebook users log in at least 5 times per day.
  • The number of web pages accessed using the ‘Login with Facebook’ feature: 1,000,000.
  • Number of users with a FaceBook account: 1.1 billion.

Pinterest LogoPin Your Thoughts On Pinterest

Pinterest is one of the new kids on the social media block. It's 2010 debut makes it all of 4 years old, but it is easily one of the fastest growing social networks. From DYI projects to photography, infographics to fashion worthy of the pages of Vogue, Pinterest seems to have a little something for everyone.

Pinterest stats to Ponder:

  • The percentage of daily traffic that arrives on Pinterest via mobile app? 75%.
  • The number of businesses with Pinterest accounts? Approximately half a million.
  • Pinterest is now more popular than Twitter with internet users.
  • Pinterest has the wealthiest users in comparison to any other social network, aside from LinkedIn.

Instagram LogoInstastats: All About Instagram

Instagram may be another baby in the social world, but its acquisition by FaceBook in 2012 made it one of the most talked about apps, ever. The moral of the story? Sometimes a picture isn't worth 1,000 words but rather 1 billion dollars.

Did you know...

  • 200 million users actively use Instagram each month
  • 75 Million of them are active on a daily basis
  • Total number of photos shared on Instagram: 20 Billion
  • 1.2 billion: the average number of user LIKES per day
  • Number of likes per second? 8,500
  • Percentage of Top 100 brands that post to Instagram daily: 43%

Posted in <a href="">Branding</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">FaceBook</a>, <a href="">Fun Stuff</a>, <a href="">Google+</a>, <a href="">Instagram</a>, <a href="">Pinterest</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Twitter</a> | Post Comment | 46