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The Importance of writing a Press Release

The importance of a press release

Writing a press release is a great marketing strategy that will keep your current clients happy and feeling important, and will potentially get you more leads. A press release today is a lot like a newsletter, some businesses choose to release one every month, while others decide to do it by annually or once every quarter. It is up to you to decide how often you'll publish your press release based on your business model and what your service or product is. See the following list to get an idea of how your business can create a successful press release:

1. Present the public your new item. Whether this is a service or a product, you should let your customers know of the new additions. Use photos and graphics that will show your the new product like the new shiny object that it is.

2. Be consistent with your branding. Remember to use mention your brand, show your logo, and keep your colors consistently throughout the entire document.

3. Share the news. Did your company go public? Did you change executives? Did you move locations? Use a press release as the company's newspaper. Let your clients know what's been going on behind the scenes.

4. Show where you've been. Don't forget to show where your business has been or what it's done. Does your team volunteer every month? Was your CEO interviewed by the local radio station? Show the pictures to prove it, and provide any kind of information that will tell your clients about the experience and how that helped your company in any way

5. Make it available online. And share it on every social media platform, use hashtags and become a trend fast by tagging important brands in your field.

Is your business publishing a press release? What do you make sure to add every time?

Posted in <a href="">Business</a>, <a href="">Customer Service</a>, <a href="">How To Tips</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Software As A Service</a> | Post Comment

Download on 4 Valuable Sales Skills

Screen shot 2015-07-22 at 10.34.47 AM.pngSales are fun! And so incredibly important to your business, regardless of what you do. Sales to your business is like your IV, without it, you may shrivel up and die. Joke, but really your sales force is your lifeline that will keep you afloat out there in this tough business world. Which is why it is so important that you download on all of the best sales skills and them into your own strategies.

I compiled a list of 4 Basic Sales Skills that could be implemented into any industry sales force.

1. LISTEN TO THE CLIENT. The most important skill to close the most sales is just to simply listen! Ask them questions, learn about their needs and what specifically they are looking for. This makes them feel like an individual and less like another lead for you to check off. Listening to the client will make them feel like their business is important to you. Be sure to follow up with relevant questions to prove that you listened to them, and understand what they need. 

2. SELL THE PRODUCT, NOT THE PITCH. Too many salespersons get lost in their sales pitch and forget the main reason why they are selling. You are selling a product and its this product will be the outcome for the client. The product is also what sets you a part from all the other business with similar product. Sell what is unique about the product instead of focusing on a fancy sales process. The outcome for the client is the product, but the outcome for your business is the client. Keep the outcome in mind for both yourself and what the client is looking for. 

3. STAY REAL. There is not a single person who will buy from you, if you don't stay real and upfront with the Client. Part of staying real is remaining Honest. Do not ever lie to a potential client. its never a good idea and it could come back to haunt you. If you don't know the answer to something, don't make something up but say that you don't know but will find out. 

4. NETWORK. You never know who will be important to you business, which is why its an important to value every person that you come across. Those who don't look like much on the surface could later turn into your most valuable client. Also, never write off a person who has turned you down, or wasn't all that interested at the time, because they could later come back because you made an impression on them and they returned for your business over another. 

Although basic, these 4 skills could be the cornerstone to your sales force that you can build off of when putting together your business strategies. They could really help you stand out from your competitors in the marketplace. 

If you have any comments or tips on how you have used these skills in your business, feel free to leave a comment below!

Posted in <a href="">Business</a>, <a href="">Customer Service</a>, <a href="">Fun Stuff</a>, <a href="">How To Tips</a>, <a href="">Sales</a>, <a href="">Small Business Resources</a> | Post Comment | 86

3 Tips to Make Your Website Convert More Often

Of course, there are dozens of ways by which you can increase the conversion rate of your website to increase revenue.  You could redesign your entire website and set up a series of A/B Tests, which would cost a pretty penny; or, you could make some minor adjustments that don't take up very much time or resources:

  1. make website convert more often with testimonialsOffer Proof of Value: Instead of having your company website claim that you're the best in the world at what you do, show your audience why that's the case.  Adding testimonials can do this pretty quickly.  You could also do a case study, or drive traffic to review sites, like Yelp, where you already have glowing reviews.  You could also prove it with videos of the product/service or by giving a live demo.  You could even promote social media pages where you have had great engagement from your current customers.  Show your audience that you're the best, and eliminate the need to tell them.
  2. Reduce Potential Risk:  When you checkout at any brick and mortar store, it's nice to know that you can always return to the store and receive a full refund in you are not satisfied with your purchase.  Now, apply that logic to your website.  If you have a warranty, then make that obvious.  Will you provide a lifetime of customer service?  How about a pain compensation guarantee, or a free trial?  Anything that reduces the buyers risk at the point of sale will make them more comfortable when proceeding to give you their money.
  3. Remove Website Distractions:  You may have a cool slider that features all kinds of modernistic graphics with javascript popups, complex sidebars and more.  Now, ask yourself, why do I need all of that stuff?  The answer is that you probably don't need all of it, and some of it may be preventing your website from converting.  It's very easy for a customer to get distracted when they're browsing through any website.  You need your calls to action to be in very clear places that tell the customer his or her next step.  Having too many links on the sidebar, or an overcrowded main navigation can send your customers into loops of frustration that end with them leaving the website.  In website development, less can be more.

In conclusion, make the little changes that don't cost a leg and an arm.  You can increase your conversion rate, get more value out of your website; and, most of all, increase your businesses' digital revenue.  You've earned that website traffic, so make sure you're traffic is converting into money in your pocket.

Posted in <a href="">Business</a>, <a href="">How To Tips</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Sales</a>, <a href="">Web Development</a> | Post Comment | 160

Do People Like You? 3 Key Traits Likable People Possess

As a society we tend to place high value on people with extroverted personalities. Nowhere does this become more apparent than in business. While we can agree that it's an edge, extroversion should not be confused with superb people skills.

Most people will agree that they want to work with people they like, or at the very least, people they don't mind being around. Clients will evaluate you in much the same way —while you may be competent at what you do, if people don't like you, they surely won't want to work with you.You're fired.

3 Key Traits to Cultivate to Increase Sales & Better Your Business Relationships

Studies have shown that there are 3 characteristics shared by likable people: empathy, reliability and integrity. While cultivating them may take effort, the ability to attract and retain long-term business (and personal!) relationships is worth it.

#1. EmpathyEmpathy

By definition empathy is being able to be sensitive, relate to and understand the situation and/or perspective of another person. The majority of strong, lasting relationships have a foundation of mutual empathy, yet it's not only a skill that many lack, it's also hard to fake.

Empathy requires self-awareness as opposed to self-absorption. The ups and downs of your personal and professional life often influence how you empathize, with whom or whether you do at all.

Don't mistake empathy as a way of suggesting you need to be a people pleaser. It means that you need to cultivate the willingness to listen, react less and put yourself in the other person's position.

#2. IntegrityIntegrity

Take a peek at politics, entertainment, sports or business and it's easy to see how we've become a culture permeated with an unfortunate lack of integrity. If no one's watching, will you do the right thing? Will you speak up about wrong doing, even if it's not a popular opinion?

Smart and capable people are a dime a dozen, but integrity is more difficult to come by, especially in business. If you have it, you're likely leaps and bounds above much of your competition.

#3. ReliabilityReliability

Starbucks is a great example of reliability. With as much as I travel, I've been to a Starbucks in so many airports and cities, I've lost track. Rant about corporate coffee as much as you want, but here's why I continue to patronize Starbucks: whether I'm in Los Angeles or running through Minneapolis — St. Paul Int'l Airport, I can count on Starbucks to deliver my drink exactly as I want it without variation.

By cultivating a reputation for security, customers become attracted. If service is consistently reliable, people will continue to pay because they know what they'll get. The second service becomes manic, customers get nervous. Mistakes happen and most people will be understanding so long as it's rare. Deception on the other hand, tends to cause people to run for the hills and not look back.

Try and try again.

At the end of the day, we're all human. While it's impossible to be perfect all the time, try. If you're genuinely likable and consistently work to build strong relationships with your co-workers, current and perspective clients, as well as friends and family, it will be time well spent.

Posted in <a href="">Business</a>, <a href="">Customer Service</a>, <a href="">How To Tips</a>, <a href="">Inspiration</a>, <a href="">Life Hacks</a>, <a href="">Sales</a> | Post Comment

Website SOS: What to Do If Your Desired Domain Name Isn’t Available

Your business’ name is one of your most important assets. It establishes your identity in the marketplace and in many cases, your name may be the one thing that gives you an edge over the competitor who offers similar products or services.

If you discover your preferred website name is already registered or owned by another entity, you have a serious issue on your hands. Don’t give in to an identity crisis just yet —here are a few reasonable options to pursue if your preferred .com URL is unavailable.


1. Consider leasing the domain.

Just like cars, domain names can be bought, sold, and leased. Your website provider may offer a brokerage service to act as a go-between to try to procure the domain for purchase, or arrange the terms of a lease if the domain owner is willing.

2. There’s more to life than a .com.

Although may not be available, but there are other top level domains (aka TLD) including .net and .org. Although past history has shown popular opinion has viewed these as ‘lesser’ domains, attitudes are changing.

ICANN (the Internet Corporation for Assigned Names and Numbers) is planning to launch around a thousand new TLDs that will be product/service based, as well as more related to geographic areas.

3. Get creative with naming.

Even if your domain is not available, you can get creative by adding a hyphen or an additional work. If you’re a local business, adding your state or state abbreviation can help you reach your intended audience. It may not be a perfect solution, but if can be done well and save you some money in the process. With that in mind, be smart. Crazy numbers, letters or anything arbitrary is not a good idea. Remember, this is your brand —take the time to consider all options as hasty decision making is unlikely to lead any place you want to land.

Posted in <a href="">Branding</a>, <a href="">Business</a>, <a href="">Domain Names &amp; URLs</a>, <a href="">How To Tips</a>, <a href="">Life Hacks</a>, <a href="">Small Business Resources</a> | Post Comment | 2

5 Useful Tips for Smart Optimization of Web Content

Tackling the optimization of web content can be overwhelming. These simple suggestions can help you break up the monotony and prevent you from biting off more than you can chew.

1. Devise a content plan.

A 12-month content plan is recommended, but even increments of 3 or 6 months is better than not doing it at all. Why 12 months? Simply put, you can plan around things like holidays, events or other happenings within your organization.

Spontaneity is great for creativity, but it’s unrealistic to think it’s a long-term/viable content strategy. While developing a content plan does take a time commitment, it ultimately saves time and increases your productivity over the long term.

What should a content plan include?

There's no one size fits all rule when developing a content plan, however, the ideas below can help you get a strong start.

  • Ideas for search engine-friendly post titles
  • Any suggested links relating to your topic(s)
  • Blog category and tags
  • Meta keywords and Meta descriptions
  • Rough draft(s) of your social media post(s)

2. Write to provide value to your visitors.

Current search engine algorithms look at website metrics that run far deeper than keywords or links. Instead they’re reviewing your bounce rate, time spent on your web pages, engagement, etc…

If your content lacks purpose or value, visitors won’t stick around. While there may be some trial and error in finding the ‘voice’ of your brand, usefulness and value should always be present.

4 questions to ask yourself when trying to determine whether your content is valuable:

  1. Am I answering the questions my visitors may have?
  2. Am I entertaining my visitors?
  3. Is my content educational to users?
  4. Is my content meeting a need visitors to my website may have?

The benefit you’ll provide to your audience is why you publish content.  To up the value, be sure to include visual or video content in addition to text. Numerous studies have shown that users prefer visuals to plain text.

3. Optimize Title Tags & Meta Descriptions.

Here’s the SEO part! Nope. Sorry. Here’s the part where I advise you to take the word ‘SEO’ and ban it from your vocabulary. SEO is dead, which means you need to optimize for marketing.

Is it semantics? Yes and no. While you could make the argument, the truth is that the two really go hand in hand. A title tag is what you name your content and you need to do it well in order to draw in visitors. Search engines use that same information to describe what your content is about and how it’s named/described is often the difference between whether you receive clicks or not.

With that in mind, you can see how optimization for marketing should be your goal. While the use of keywords in your titles and descriptions is important, there should only be enough to explain what your content is about… And let’s be real: this often comes fairly naturally if you know your audience and subject.

4. Do a technical audit.

Technical audits will help you find errors in your website you may be completely unaware you have. Here are just a few things to keep in mind in order to stay in (or get in) shape.

  • Avoid duplicate content.

Taking large chunks of content and duplicating them across multiple pages is a big no-no. In order to provide users with the best content possible, search engines place an emphasis on diversity.

While e-commerce sites may find these errors more often than other websites due to the nature of their products and/or site structure, you’ll want to be careful in making sure that you do not duplicate text without reason. The risk of it having a negative effect on your web pages or website is too great not to heed the warning.

  • Take advantage of Google’s Rel=author/publisher

When Google made another algorithm change several months ago, many website owners became frustrated as they found Google Authorship had become far more competitive. The goods news is that it means higher quality content as a whole.

While being a top tier author takes work and you definitely don’t want to post terribly written content, using Rel=author/publisher allows verified association between your Google+ profile and content you post elsewhere on the internet. Rel=author is for bloggers/blog posts and links to the author, while rel=publisher is for brands to create a connection between their Google+ page and their website.

  • Optimize photography/images.

Search engines look at image tags, so naming a your photo something like, ‘photo-1’ is a poor choice. Keep your image tags/names relevant and they can help you increase traffic.

5. Get social.

A social media is non-negotiable, especially if content optimization is your goal. While it’s fruitless to measure ROI by follower numbers, everything has the potential of being shared. Posting links is not enough. Monitor social networks, find groups that are talking about your industry, reach out to people who may be interested.

Contrary to the way many businesses may think, in order to get social media users to invest in your product/service, you need to build relationships based on the rules of the specific network you’re using.

  • Which social networks should you use?

Regardless of your industry, make sure your business is on Google+. No exceptions.

For the rest, it's important to take a look at your product/service and determine what medium will be the most beneficial. You can find social media statistics that will tell you about demographics, the number of users, etc... but it's important to be realistic. How many social networks can you maintain on a regular basis. Posting sporadically may often be worse than not doing it at all, so don't fool yourself, no matter how tempting it may seem.

A general rule of thumb:

90% of your content should provide your user with value —only 10% should be any type of self-promotion. If you want people to be interested in you, you need to be interested in them for the right reasons… not for the sale.

Posted in <a href="">Blogging</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">Content Optimization</a>, <a href="">How To Tips</a>, <a href="">Optimization for Web</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Web Development</a> | Post Comment

4 Smart (and Effective!) Ideas to Attract and Convert the Mobile Market

iPhone Icon

With the explosion in the mobile market, the number of shoppers who opt for mobile devices to serve their shopping needs is only going up. Virtual market places such as Etsy report they are seeing as much as 45% of their site traffic arriving via mobile phones and tablets.

Is your website or mobile device application ready for the future of the online consumer market? Check out our super star strategies for attracting and converting mobile shoppers.

1. (Mobile) Shop 'Til You Drop.

Don’t worry; no money need change hands for this part. We’re merely encouraging you to put yourself in the shoes of your customers. Take a look at how your e-commerce store and website stacks up compared to others.

  • What do you like about your go-to mobile e-commerce website?
  • Are there parts you find difficult to navigate?
  • Is it cluttered or clean?

Chances are you’ll begin to see commonalities in mobile market places that receive praise and positive word-of-mouth reviews.

2. Tighten and tailor.

No, not clothes. Think writing.

  • Use short, succinct titles offering only pertinent information.
  • Resist the urge to give too much information.

Research has shown that when it comes to browsing the web, readers skim for key words. TMI is well... too much.

3. Invest in an information bank. 

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Analytics/website statistics software add-ons are a great way to gain in-depth knowledge about the patterns of your web traffic. Why? Analytics offer you a tool that produces valuable insights in to the patterns of the users who visit your website.


Have you ever wondered...

  • Which are the busiest day(s) of the week for your website?
  • The time of day that sees the most traffic? 
  • The types of blog posts and content that garner the most attention?

I've only listed three things and with those alone, the marketers out there can already see how this type of information can be priceless in planning how best to reach potential clients.

Fierce Photography Icon4. Focus on fierce photography.


High quality photography is important for desktop websites, but when it comes to mobile, high quality photographs vs. a lack thereof are often key to success within the mobile consumer market.

Despite the fact that screen size and thus, ratio will vary depending on a user’s device of choice, high quality images are critical.

What do you feel are your biggest challenges on competing within the ever increasing mobile market? Leave us a comment or tweet us your questions @Luna__Soft with hashtag #lunamobile.

Posted in <a href="">Blogging</a>, <a href="">Branding</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">How To Tips</a>, <a href="">Inspiration</a>, <a href="">Mobile</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Technology</a> | Post Comment | 48

5 Quick (and Effective) Tips To Build An Audience Using Social Media

Building A Social Audience

Change is constant and nowhere is this more apparent than in the world of social media. Now that the snow is melting, you've survived Sundance and you're feeling renewed there's no excuse for putting off that social media plan. Here are 5 quick and effective tips to implement as you build your social media presence throughout the remainder of 2014.

1. Investment in social media is no longer a luxury; it’s a necessity.

It’s been a long time coming, but investing in social media is a necessity not a luxury in 2014. I’ve long mentioned that it’s a bad idea to put your brand in the hands of the 18-year-old intern, but now more than ever before does your business needs a full-time social media manager. In addition to interaction, this person can head off potential fires before they start as opposed to long after the fact.

2. Social listening is required.

In order to connect and inspire your current and perspective clients, learning, understanding and implementing social strategies, tactics and technologies is non-negotiable. Building and maintaining your brand and its reputation starts here.

 3. Rock out with visuals.

Content is king, but the medium in which it is delivered will continue to become more visual. Photos, infographics and video will play a key role in social media engagement, so start brainstorming (and stockpiling images!) early.

4. Short and sweet.

Long blog posts are over. Those who can present short stories or information that have a high impact on their audience while using as few words as possible are likely to own the social world.

5. Up the ante on Instagram.

Visual content + Instagram should be a no-brainer. Between the large number of users and the ease of integration with FaceBook, Tumblr, Twitter, and more, Instagram makes it easy to showcase great visuals.

Posted in <a href="">Branding</a>, <a href="">Business</a>, <a href="">Customer Service</a>, <a href="">How To Tips</a>, <a href="">Inspiration</a>, <a href="">Life Hacks</a>, <a href="">Productivity Hacks</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a> | Post Comment

Content Management Comparisons: How 3 Key Players Measure Up


HTML and computer programming are foreign languages to many. Sometime in the mid-to-late 90s (claims vary!) the first Content Management System (known in the industry as a CMS) made its way on to the scene. 20 years later, content management systems have revolutionized the way website content is published to the internet. Thanks strides in CMS development, virtually anyone has the capability to manage their website. The real question becomes, 'Which content management system will best benefit me as I achieve my goals?'

Are you ready to explore some available CMS options? We've chosen and three popular CMS platforms, all of which we've tested and compared. Our balanced list of pros and cons are a great first step to help you make an informed decision.

Wordpress LogoCMS Platform #1: Wordpress

Brief overview: Originally developed as an open source blogging platform and released to the public in 2003, Wordpress remains the top pick for bloggers across the web.



Easy to use and good for beginners Open source means security is minimal when compared with other platforms, and in turn, regular updates are required
Free and Open Source Creating groups meant only for specific users is not a default option
Coders customize the CMS, although there are limits to what is allowed by Wordpress Heavy traffic can create trouble for free users
Simple setup Understanding HTML and PHP is recommended for users in need of functionality beyond a basic blogging platform
Huge user community with active support forums  


Joomla LogoCMS Platform #2: Joomla

Brief overview: Since its birth in 2005, Joomla's developers are well known for generating industry-wide debate over what really constitutes 'open source'. It currently ranks as #2 for a CMS internet publishing framework platform, with users giving preference to Wordpress.



Free Open Source Least user-friendly of the three platforms
Customizations aren't intuitive or user-friendly Time and effort is required to learn it well
Large selection of free templates and plugins Live file modification means there is no safety net in your backup file because it doesn't exist
Manageability of user groups & permissions is relatively easy Support documentation is extremely limited
Strong developer community Lacks advanced SEO functionality out of the box

LunaSoft LogoCMS Platform #3: LunaSoft™

Brief overview: Developed from scratch by, the LunaSoft™ Platform was initially intended for internal use. Over the past eight years, further custom development produced extensive functionality, and positioned LunaSoft™ as a go-to provider for SAAS (Software as a Service) catering to small to medium sized businesses.



Encrypted code ensures high security Proprietary software platform prevents outside customization of the software base
Closely monitored via source control Requires monetary investment
Easy setup Small user community, particularly when compared with giants like Wordpress
Programming knowledge is unnecessary  
Vast functionality options without requiring workarounds or plug-ins

Posted in <a href="">Business</a>, <a href="">Content Management</a>, <a href="">How To Tips</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Small Business Resources</a>, <a href="">Software As A Service</a> | Post Comment | 1

#PoductivityHack: Time Saving Tips to Make 'Too Busy to Blog' A Thing of the Past

Unless you have the means to employ a staff of full-time content writers, chances are your business blog suffers from a lack of consistency. Don’t fret. Our list of time saving tips are designed to increase your writing efficiency and productivity without added stress.

Writing IdeasStuff the storage room with ideas.

While we don’t recommend post-its all over the walls, you do need a single place where you can quickly jot down ideas.

  • Carry a small notebook and a pen.
  • Make a voice memo using your smartphone.
  • Use the Notes app on your smartphone.


  • Quality and relevance are irrelevant; write it all down.
  • You can always refine your concept later.

DiscussionCurate an on-going content plan.

Translation? You need a calendar. The content plan goes like this:

  • Track the subject matter to be tackled during a specific week and/or month.
  • Track deadlines of when you will finish a piece.
  • Track the dates on which when they will be posted.
  • For extra credit, you may want to note how you will generate interest in, or promote your latest post.

And then there’s one part of this plan is not negotiable:

  • Update your content plan on a regular basis.

Not only will this aid you in developing consistency, it keeps you thinking like a writer and with time, managing it will become a habit as opposed to ‘the thing I have to finish before I go home for the weekend… on a Friday. At 5:30.’

Clock IconSchedule your writing time.

It sounds like a no-brainer, but if it were that easy, every body would have a perfectly consistent blog every day. Ask yourself:

  • When do you find you are at your most creative?
  • When do you feel most alert?
  • When are you least likely to end up in the midst of distractions?

I am a night owl who can easily churn out thousands of words when given the luxury of working between 11pm and 4am. Others are at their best when they first wake in the morning. Analyze your own habits and own that keyboard!

Remove (most of) the guessing games —implement analytics.

Relying on user generated comments and social media sharing buttons can work on some level, however, they shouldn’t be your sold source of information.


Consider adding analytics software to your website in order to track data. This will give you insight in to:

  • Your most popular posts.
  • How many clicks you are receiving on each post.
  • The topic(s) that tend to be well received by your readers.
  • Which pages visitors spend the most time.

As you begin to notice patterns, you can better tailor your content to effectively reach your readers.

Posted in <a href="">Blogging</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">How To Tips</a>, <a href="">Productivity Hacks</a>, <a href="">Small Business Resources</a> | Post Comment | 1

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