Blog

Life Hacks>

The Joy of PicJoy!

This is a joyous day to give thanks for this constantly growing world of technology because we are saying hello to a new innovative and must have app called PicJoy. The whole idea behind this app was to create a way to easily search through all your mobile photos taken on your phone camera by organizing them into categories by assigning tags. If you are anything like me, you have a million photos on your phone and its impossible to really organize them. I know I am not alone because the average adult has over 2,000 photos on their mobile phone. Yes that's right, over 2,000 photos per adult. It's so easy to take photos these days because they are installed on all of our phones. Who doesn't have a phone without a camera these days? Think real hard... but the answer should be, um everyone has a camera phone. Even if its an old school flip phone, it still has a camera. Screen Shot 2015-07-29 at 12.23.50 PM.png

So on average, each of us American adults have 2,000 photos on our phones but do we even have the time to scroll through all of those? This is where great innovations like PicJoy come in handy. This app takes all of the photos you have taken over the years with your phone and uses tags and photo data to organize the photos. Users can search using different tags such as date, time, and even location. Yes I know it sounds amazing and it calms the OCD portion of your brain by offering an organized solution to all your photo qualms. 

The app launched in the App Store in June and had 30,000 downloads within the first 72 hours. The app was featured on the App store in several countries, and even Apple promoted the app on Twitter. The world is filled with joy over the possibilities the app offers. Other picture storing companies have tried to accomplish this same feat like Google and Flickr, but none have been as successful as PicJoy in organizing users photos in a way its easy to use. 

Better believe it that PicJoy is here to stay. I know I am going to open the App Store on my phone now to get my own download. 

 

Posted in <a href="https://www.lunasoft.com/blog/category/fun-stuff.php">Fun Stuff</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 86

Transparency in the Workplace: Does It Work? It Worked For Whole Foods

Transparency Workplace Whole FoodsThis afternoon, a few team members were talking about transparency in the workplace, and how it could be integrated into our own office culture for the benefit of the company.  So, we wanted to throw it out there to you.  Does transparency in the workplace actually work?  We assume the answer to be yes, in most cases; so, we ask the followup: how does transparency work for your company?

Whole Foods has one of the more controversial open policies out there.  They publish the salaries of all of their employees, including those of both the clerks and the executives.  Everyone knows exactly how much everyone else makes, and it forces employees to understand their value to the organization.  That logic seems pretty straight forward: if an employee understands what type of performance and achievement results in a promotion and a raise, then they are more likely to reach those goals, right?  I mean, you can't achieve a goal until that goal has been set.

Hats off to Whole Foods.  They implemented that policy almost two decades ago, and they are still thriving to this day.  Their employees understand how their individual decisions impact the company; and, more importantly, they understand which contributions most benefit the company.  That theoretically produces a greater sense of productivity.  There is probably no greater waste of time than mulling over how much you make when compared to your co-workers.

So, did Whole Foods get it right?  Should we all be following their transparent model?  Would you be a more productive employee if you knew more about your company?  Let us know below!

 

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/fun-stuff.php">Fun Stuff</a>, <a href="https://www.lunasoft.com/blog/category/inspiration.php">Inspiration</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/productivity-hacks.php">Productivity Hacks</a> | Post Comment | 49

Study of Desktop Search Vs. Mobile Search Trends

A colleague of mine just sent me what looks like the most impressive click through rate (CTR) study we've seen to date.  The study, done by seoClarity, analyzed over two billion impressions and over 200 million clicks, all over a 90 day period, using data from Google Webmaster Tools.  The purpose of the study was to better understand click trends of users on a mobile device vs. those who used a desktop.  The desktop results weren't particularly exciting as you can see below:

Desktop Search Trends

As you can see, there is a clear cut gradual decrease that probably looks the way you'd expect it to look.  The only oddity of this graph is the slight increase from spot nine to spot ten. But, the difference is only .2%, not a major difference, and possibly due the fact that the 10th result is always still visible when a user gets to the bottom of their screen.  On the contrary, take a look at the mobile statistics, which include two dramatic differences:

Mobile Search Trends Click Study

The first shocking statistic is the percentage of clicks that go to the first position!  Almost 28% of mobile users click on the first result, while less than 20% of users click on the first result within using a desktop.  We knew that mobile phones favored the first result, but who would've known that the difference would be so drastic.  Secondly, did you notice that, on the mobile chart, the 4th result receives a 2.8% higher CTR than the third result?  Very Interesting stuff.  Nonetheless, the study truly reveals the importance of attaining that first result, especially when dealing with mobile. 

For more information or to download the study, see the report here.

 

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/mobile.php">Mobile</a>, <a href="https://www.lunasoft.com/blog/category/optimization-for-web.php">Optimization for Web</a>, <a href="https://www.lunasoft.com/blog/category/tech-industry-news.php">Tech Industry News</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 133

Do People Like You? 3 Key Traits Likable People Possess

As a society we tend to place high value on people with extroverted personalities. Nowhere does this become more apparent than in business. While we can agree that it's an edge, extroversion should not be confused with superb people skills.

Most people will agree that they want to work with people they like, or at the very least, people they don't mind being around. Clients will evaluate you in much the same way —while you may be competent at what you do, if people don't like you, they surely won't want to work with you.You're fired.

3 Key Traits to Cultivate to Increase Sales & Better Your Business Relationships

Studies have shown that there are 3 characteristics shared by likable people: empathy, reliability and integrity. While cultivating them may take effort, the ability to attract and retain long-term business (and personal!) relationships is worth it.

#1. EmpathyEmpathy

By definition empathy is being able to be sensitive, relate to and understand the situation and/or perspective of another person. The majority of strong, lasting relationships have a foundation of mutual empathy, yet it's not only a skill that many lack, it's also hard to fake.

Empathy requires self-awareness as opposed to self-absorption. The ups and downs of your personal and professional life often influence how you empathize, with whom or whether you do at all.

Don't mistake empathy as a way of suggesting you need to be a people pleaser. It means that you need to cultivate the willingness to listen, react less and put yourself in the other person's position.

#2. IntegrityIntegrity

Take a peek at politics, entertainment, sports or business and it's easy to see how we've become a culture permeated with an unfortunate lack of integrity. If no one's watching, will you do the right thing? Will you speak up about wrong doing, even if it's not a popular opinion?

Smart and capable people are a dime a dozen, but integrity is more difficult to come by, especially in business. If you have it, you're likely leaps and bounds above much of your competition.

#3. ReliabilityReliability

Starbucks is a great example of reliability. With as much as I travel, I've been to a Starbucks in so many airports and cities, I've lost track. Rant about corporate coffee as much as you want, but here's why I continue to patronize Starbucks: whether I'm in Los Angeles or running through Minneapolis — St. Paul Int'l Airport, I can count on Starbucks to deliver my drink exactly as I want it without variation.

By cultivating a reputation for security, customers become attracted. If service is consistently reliable, people will continue to pay because they know what they'll get. The second service becomes manic, customers get nervous. Mistakes happen and most people will be understanding so long as it's rare. Deception on the other hand, tends to cause people to run for the hills and not look back.

Try and try again.

At the end of the day, we're all human. While it's impossible to be perfect all the time, try. If you're genuinely likable and consistently work to build strong relationships with your co-workers, current and perspective clients, as well as friends and family, it will be time well spent.

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/customer-service.php">Customer Service</a>, <a href="https://www.lunasoft.com/blog/category/how-to-tips.php">How To Tips</a>, <a href="https://www.lunasoft.com/blog/category/inspiration.php">Inspiration</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/sales.php">Sales</a> | Post Comment

Website SOS: What to Do If Your Desired Domain Name Isn’t Available

Your business’ name is one of your most important assets. It establishes your identity in the marketplace and in many cases, your name may be the one thing that gives you an edge over the competitor who offers similar products or services.

If you discover your preferred website name is already registered or owned by another entity, you have a serious issue on your hands. Don’t give in to an identity crisis just yet —here are a few reasonable options to pursue if your preferred .com URL is unavailable.

Website-SOS

1. Consider leasing the domain.

Just like cars, domain names can be bought, sold, and leased. Your website provider may offer a brokerage service to act as a go-between to try to procure the domain for purchase, or arrange the terms of a lease if the domain owner is willing.

2. There’s more to life than a .com.

Although YourWebsiteName.com may not be available, but there are other top level domains (aka TLD) including .net and .org. Although past history has shown popular opinion has viewed these as ‘lesser’ domains, attitudes are changing.

ICANN (the Internet Corporation for Assigned Names and Numbers) is planning to launch around a thousand new TLDs that will be product/service based, as well as more related to geographic areas.

3. Get creative with naming.

Even if your domain is not available, you can get creative by adding a hyphen or an additional work. If you’re a local business, adding your state or state abbreviation can help you reach your intended audience. It may not be a perfect solution, but if can be done well and save you some money in the process. With that in mind, be smart. Crazy numbers, letters or anything arbitrary is not a good idea. Remember, this is your brand —take the time to consider all options as hasty decision making is unlikely to lead any place you want to land.

Posted in <a href="https://www.lunasoft.com/blog/category/branding.php">Branding</a>, <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/domain-names-urls.php">Domain Names &amp; URLs</a>, <a href="https://www.lunasoft.com/blog/category/how-to-tips.php">How To Tips</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a> | Post Comment | 2

5 Quick (and Effective) Tips To Build An Audience Using Social Media

Building A Social Audience

Change is constant and nowhere is this more apparent than in the world of social media. Now that the snow is melting, you've survived Sundance and you're feeling renewed there's no excuse for putting off that social media plan. Here are 5 quick and effective tips to implement as you build your social media presence throughout the remainder of 2014.

1. Investment in social media is no longer a luxury; it’s a necessity.

It’s been a long time coming, but investing in social media is a necessity not a luxury in 2014. I’ve long mentioned that it’s a bad idea to put your brand in the hands of the 18-year-old intern, but now more than ever before does your business needs a full-time social media manager. In addition to interaction, this person can head off potential fires before they start as opposed to long after the fact.

2. Social listening is required.

In order to connect and inspire your current and perspective clients, learning, understanding and implementing social strategies, tactics and technologies is non-negotiable. Building and maintaining your brand and its reputation starts here.

 3. Rock out with visuals.

Content is king, but the medium in which it is delivered will continue to become more visual. Photos, infographics and video will play a key role in social media engagement, so start brainstorming (and stockpiling images!) early.

4. Short and sweet.

Long blog posts are over. Those who can present short stories or information that have a high impact on their audience while using as few words as possible are likely to own the social world.

5. Up the ante on Instagram.

Visual content + Instagram should be a no-brainer. Between the large number of users and the ease of integration with FaceBook, Tumblr, Twitter, and more, Instagram makes it easy to showcase great visuals.

Posted in <a href="https://www.lunasoft.com/blog/category/branding.php">Branding</a>, <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/customer-service.php">Customer Service</a>, <a href="https://www.lunasoft.com/blog/category/how-to-tips.php">How To Tips</a>, <a href="https://www.lunasoft.com/blog/category/inspiration.php">Inspiration</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/productivity-hacks.php">Productivity Hacks</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a>, <a href="https://www.lunasoft.com/blog/category/social-media.php">Social Media</a>, <a href="https://www.lunasoft.com/blog/category/social-media-marketing.php">Social Media Marketing</a> | Post Comment

Life Hack: How To Use QR Codes As A Low-Cost, Effective Marketing Tool

qr-marketing
You’ve seen them in grocery stores, on movie posters, on packages you’ve received in the mail. Those tiny squares of black and white digital hieroglyphics are everywhere. They’re called QR Codes (the QR stands for Quick Response) and they’re changing the way that businesses and organizations market and track the success of their products.

There’s a segment of your customer base that isn’t as interested in the magazines on your coffee as they are in the phones in their pockets.

That’s great news, if you want to develop a stronger and more direct connection to your customers. A quick scan with a smart phone can connect your customer with your website, twitter feed, or special promotional page. Coupled with the analytics software on your site you’ll be able to see where your customers go, where they don’t go, and how you can lead them to more relevant content.

Getting Started With QR Codes

Creating QR Codes is fast, simple, and best of all: FREE. Bit.ly and Google both offer QR Codes as part of their URL shortening services.

This is especially handy when you’d like to direct your customers to a special informational page on your site but the URL is too long and would be difficult typing into a smartphone’s keyboard.

For example, typing the below URL would be the ultimate pain if you had to type it into a your smartphone’s URL nav bar:

http://www.lunasoft.com/blog/content-management-comparisons.php

However, if you were to scan the QR Code below, it would enable your smartphone to open the above URL without doing more than opening an app & hitting Scan.

Try it!

QR Code Fun

When you reduce barriers between you and your customers, you create a wealth of information. Once a user has clicked through to your site you’ll be able to interpret that data through your analytics. This enables you to develop an understanding of how many people are scanning your QR Codes, not to mention (and this is totally the point, right?) what types of content or pages are your most popular.

Want to promote a sale? Offer a special promotion? Maybe you're headed to a conference and want to connect with new people on social media... All of these are great opportunities to use a QR code to enable fast, reliable information without placing extra hassle on the users. Another idea? Print out a QR Code, place it in your office reception or greeting area and track your results.

QR Codes Aren’t Magic

While QR Codes are a fantastic and innovative way to connect with your customers, they certainly can’t perform miracles. QR Codes aren’t perfect for every situation. For example, if you own a swimming pool or a sauna, it might not be a good idea to place one where your customers may not have their phone.

An increasing number of your customers are carrying around a smartphone — but not all of them, at least not yet. In the meantime, use QR Codes as sources of more information. You’ll find that using them as a perk will be more effective than using them as a sole point of information.

Feel Free To Experiment

QR Codes are a fantastic low-cost solution to a variety of marketing strategies, and they’re free. Putting one up in your waiting room and track the results could prove to be incredibly valuable to your business. Define what your goal is, then experiment with where you put the QR Code, what you’re linking to and track your results.

Whatever your goals we’re sure that you’ll find the using QR Codes a compelling, low-cost solution to your business and marketing strategy.

Friendly Competition

Of course you're up for some friendly competition! Take the info you've learned about QR codes and generate your own. Here's the fun part: connect with us on FaceBook and Twitter to share your QR creations. Although you could simply link it to your homepage, that's a bit of a cop out, right? We'll feature the most unique and awesome submissions. Sky's the limit, but keep it family friendly. What are you waiting for? Ready? Set? GO!

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/fun-stuff.php">Fun Stuff</a>, <a href="https://www.lunasoft.com/blog/category/how-to-tips.php">How To Tips</a>, <a href="https://www.lunasoft.com/blog/category/inspiration.php">Inspiration</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/mobile.php">Mobile</a>, <a href="https://www.lunasoft.com/blog/category/sales.php">Sales</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment