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Study of Desktop Search Vs. Mobile Search Trends

A colleague of mine just sent me what looks like the most impressive click through rate (CTR) study we've seen to date.  The study, done by seoClarity, analyzed over two billion impressions and over 200 million clicks, all over a 90 day period, using data from Google Webmaster Tools.  The purpose of the study was to better understand click trends of users on a mobile device vs. those who used a desktop.  The desktop results weren't particularly exciting as you can see below:

Desktop Search Trends

As you can see, there is a clear cut gradual decrease that probably looks the way you'd expect it to look.  The only oddity of this graph is the slight increase from spot nine to spot ten. But, the difference is only .2%, not a major difference, and possibly due the fact that the 10th result is always still visible when a user gets to the bottom of their screen.  On the contrary, take a look at the mobile statistics, which include two dramatic differences:

Mobile Search Trends Click Study

The first shocking statistic is the percentage of clicks that go to the first position!  Almost 28% of mobile users click on the first result, while less than 20% of users click on the first result within using a desktop.  We knew that mobile phones favored the first result, but who would've known that the difference would be so drastic.  Secondly, did you notice that, on the mobile chart, the 4th result receives a 2.8% higher CTR than the third result?  Very Interesting stuff.  Nonetheless, the study truly reveals the importance of attaining that first result, especially when dealing with mobile. 

For more information or to download the study, see the report here.

 

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/mobile.php">Mobile</a>, <a href="https://www.lunasoft.com/blog/category/optimization-for-web.php">Optimization for Web</a>, <a href="https://www.lunasoft.com/blog/category/tech-industry-news.php">Tech Industry News</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 133

Smart Investing: Do Small Businesses Need An App for That?

small-app


Apple’s introduction of it’s App Store changed the landscape of mobile computing and opened the door to what consumers want their smart phones to do: everything. From the second we heard the catch phrase, There's an app for that, it's probably safe to say most of us can't go far without hearing the word, app. As smartphone users' demands increase at an exponential rate, there's no doubt you're asking yourself if you need an app for your business.

Do You Need An App For That?

The short answer? Well... yes... however...

Although the long answer is just that, you'll benefit from a productive approach. Start by asking yourself, What would an app do for my business? A mobile app and software developer can develop the application, however, you are the expert when it comes to your business and your customer-base.

There's no question that apps are only rising in popularity, but before you hire a developer, take a moment to read our quick guide to get you started. The ideas we've put together will help you navigate the waters of mobile app development, whether you’re thinking about developing a native Android, iOS, or Windows mobile phone app, or all of the above.

What Will Your App Do?

Building an app can be like starting a completely different business, with start-up costs being higher than you may expect. Beginning with a clear idea of what you’d like your app to do will start you on the path to figuring out if it’s a good strategy for your business.

Much like your website, it helps if you start with a goal in mind for how your app will be used. Take a moment to think about who your customer is, and how they’ll use your app.

Once you’ve got The Perfect Customer in mind, think about why you want an app. What kind of value will it bring to your business/company?

Revenue Generation

Instagram garnered a cool billion bucks, but it's not the norm. Keep it in perspective: Apple’s App Store features at least half a million apps, give or take. Not only is competition fierce, there's a good chance an app will land DOA. If selling an app as a stand alone product/service is your primary goal, market research is a must.

Find apps that could possibly compete with your idea. You’ll find that this can be a good source of inspiration, and direction. Your research may lead you to competitors who are all competing on the same features, but who don’t focus on what the app actually does.

This can be dangerous territory for new apps as it can devastate price models.

A bit of history:

When apps first premiered on Apple’s App Store there were a slew of competitors in the "Tip Calculator" arena. Competing on function is next to impossible, but competing on price was a different story. Fast forward a few years, the market was inundated, and ultimately, the money garnered from Tip Calculator apps was nothing but a memory. The lesson? Know your market. To successfully sell any App, a large amount of time, resources and a real commitment must be in order for it to be financially rewarding.

Apps & Strengthening Your Brand

Small business owners may find that apps can add credibility and power to their already established brands. In this case, it's common for businesses to use their app to leverage the power of your brand by presenting themselves as an expert that provides users with area-specific knowledge.

Example:

If you own a coffee shop, you might consider creating an app with recommendations for the best methods of brewing. A personal trainer may want to create an app that will not only log a client's workout, but allow them to access personalized workout videos the trainer has created. A clothing store may want to offer a discount on featured products that are only available through the app. You get the idea.

This type of informational value will strengthen your brand as a source of knowledge. Paired with social media marketing you’ll increase the value of your brand in the mind of your customers.

App vs. Website

Remember, an app is not a website. Although your website can be designed to function similarly to an app or even feature a launch button on a phone's interface, an app is a separate component.

When accessing a site in a mobile browser, it's typically because the user is in need of quick information. A location, map and directions, business hours, and a straight forward way to contact you typically covers the information visitors seek.

Do One Thing Well

Successful apps are about details. They tell your customer what you care about and how effective you can be in helping them with their problem.

Whether your goal is to profit from your app or use the public’s interest in mobile to strengthen your brand, the takeaway this: if your business can solve problems, your customers will be attracted to the app (or person) who will do so in the cleanest, simplest, and easiest way possible. As with all tools in your successful business arsenal, engaging current and potential customers depends on fulfilling a need using a well defined strategy.

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/custom-software-development.php">Custom Software Development</a>, <a href="https://www.lunasoft.com/blog/category/mobile.php">Mobile</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a>, <a href="https://www.lunasoft.com/blog/category/usability.php">Usability</a> | Post Comment | 45

4 Smart (and Effective!) Ideas to Attract and Convert the Mobile Market

iPhone Icon

With the explosion in the mobile market, the number of shoppers who opt for mobile devices to serve their shopping needs is only going up. Virtual market places such as Etsy report they are seeing as much as 45% of their site traffic arriving via mobile phones and tablets.

Is your website or mobile device application ready for the future of the online consumer market? Check out our super star strategies for attracting and converting mobile shoppers.

1. (Mobile) Shop 'Til You Drop.

Don’t worry; no money need change hands for this part. We’re merely encouraging you to put yourself in the shoes of your customers. Take a look at how your e-commerce store and website stacks up compared to others.

  • What do you like about your go-to mobile e-commerce website?
  • Are there parts you find difficult to navigate?
  • Is it cluttered or clean?

Chances are you’ll begin to see commonalities in mobile market places that receive praise and positive word-of-mouth reviews.

2. Tighten and tailor.

No, not clothes. Think writing.

  • Use short, succinct titles offering only pertinent information.
  • Resist the urge to give too much information.

Research has shown that when it comes to browsing the web, readers skim for key words. TMI is well... too much.

3. Invest in an information bank. 

fingerprint icon

Analytics/website statistics software add-ons are a great way to gain in-depth knowledge about the patterns of your web traffic. Why? Analytics offer you a tool that produces valuable insights in to the patterns of the users who visit your website.

 

Have you ever wondered...

  • Which are the busiest day(s) of the week for your website?
  • The time of day that sees the most traffic? 
  • The types of blog posts and content that garner the most attention?

I've only listed three things and with those alone, the marketers out there can already see how this type of information can be priceless in planning how best to reach potential clients.

Fierce Photography Icon4. Focus on fierce photography.

 

High quality photography is important for desktop websites, but when it comes to mobile, high quality photographs vs. a lack thereof are often key to success within the mobile consumer market.

Despite the fact that screen size and thus, ratio will vary depending on a user’s device of choice, high quality images are critical.

What do you feel are your biggest challenges on competing within the ever increasing mobile market? Leave us a comment or tweet us your questions @Luna__Soft with hashtag #lunamobile.

Posted in <a href="https://www.lunasoft.com/blog/category/blogging.php">Blogging</a>, <a href="https://www.lunasoft.com/blog/category/branding.php">Branding</a>, <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/content-marketing.php">Content Marketing</a>, <a href="https://www.lunasoft.com/blog/category/how-to-tips.php">How To Tips</a>, <a href="https://www.lunasoft.com/blog/category/inspiration.php">Inspiration</a>, <a href="https://www.lunasoft.com/blog/category/mobile.php">Mobile</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a>, <a href="https://www.lunasoft.com/blog/category/social-media.php">Social Media</a>, <a href="https://www.lunasoft.com/blog/category/social-media-marketing.php">Social Media Marketing</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 48

Life Hack: How To Use QR Codes As A Low-Cost, Effective Marketing Tool

qr-marketing
You’ve seen them in grocery stores, on movie posters, on packages you’ve received in the mail. Those tiny squares of black and white digital hieroglyphics are everywhere. They’re called QR Codes (the QR stands for Quick Response) and they’re changing the way that businesses and organizations market and track the success of their products.

There’s a segment of your customer base that isn’t as interested in the magazines on your coffee as they are in the phones in their pockets.

That’s great news, if you want to develop a stronger and more direct connection to your customers. A quick scan with a smart phone can connect your customer with your website, twitter feed, or special promotional page. Coupled with the analytics software on your site you’ll be able to see where your customers go, where they don’t go, and how you can lead them to more relevant content.

Getting Started With QR Codes

Creating QR Codes is fast, simple, and best of all: FREE. Bit.ly and Google both offer QR Codes as part of their URL shortening services.

This is especially handy when you’d like to direct your customers to a special informational page on your site but the URL is too long and would be difficult typing into a smartphone’s keyboard.

For example, typing the below URL would be the ultimate pain if you had to type it into a your smartphone’s URL nav bar:

http://www.lunasoft.com/blog/content-management-comparisons.php

However, if you were to scan the QR Code below, it would enable your smartphone to open the above URL without doing more than opening an app & hitting Scan.

Try it!

QR Code Fun

When you reduce barriers between you and your customers, you create a wealth of information. Once a user has clicked through to your site you’ll be able to interpret that data through your analytics. This enables you to develop an understanding of how many people are scanning your QR Codes, not to mention (and this is totally the point, right?) what types of content or pages are your most popular.

Want to promote a sale? Offer a special promotion? Maybe you're headed to a conference and want to connect with new people on social media... All of these are great opportunities to use a QR code to enable fast, reliable information without placing extra hassle on the users. Another idea? Print out a QR Code, place it in your office reception or greeting area and track your results.

QR Codes Aren’t Magic

While QR Codes are a fantastic and innovative way to connect with your customers, they certainly can’t perform miracles. QR Codes aren’t perfect for every situation. For example, if you own a swimming pool or a sauna, it might not be a good idea to place one where your customers may not have their phone.

An increasing number of your customers are carrying around a smartphone — but not all of them, at least not yet. In the meantime, use QR Codes as sources of more information. You’ll find that using them as a perk will be more effective than using them as a sole point of information.

Feel Free To Experiment

QR Codes are a fantastic low-cost solution to a variety of marketing strategies, and they’re free. Putting one up in your waiting room and track the results could prove to be incredibly valuable to your business. Define what your goal is, then experiment with where you put the QR Code, what you’re linking to and track your results.

Whatever your goals we’re sure that you’ll find the using QR Codes a compelling, low-cost solution to your business and marketing strategy.

Friendly Competition

Of course you're up for some friendly competition! Take the info you've learned about QR codes and generate your own. Here's the fun part: connect with us on FaceBook and Twitter to share your QR creations. Although you could simply link it to your homepage, that's a bit of a cop out, right? We'll feature the most unique and awesome submissions. Sky's the limit, but keep it family friendly. What are you waiting for? Ready? Set? GO!

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/fun-stuff.php">Fun Stuff</a>, <a href="https://www.lunasoft.com/blog/category/how-to-tips.php">How To Tips</a>, <a href="https://www.lunasoft.com/blog/category/inspiration.php">Inspiration</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/mobile.php">Mobile</a>, <a href="https://www.lunasoft.com/blog/category/sales.php">Sales</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment