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Now You Can Shop on Pinterest

On June 30th, Pinterest made it able to all its users to buy certain items on their pin boards; these "buyable pins" were differentiated by a blue "buy it" button.

Pinterest launched as the first "online pin board" and planning tool in 2010, and users from all over the word began to use it exactly in the ways the founders had hoped. Pins vary from recipes, to DIY projects, to arts & technology, to destinations around the globe, and much more.

By now, you can find around 60 million buyable pins (differentiated by a clear "Buy it" sign,) with some big-name brands participating in the project such as Wayfair and Bloomingdale’s. Even though Pinterest is known for being the place where you can get inspiration to either find new interesting products from popular stores around you, or create your own, their ability to provide a more complete experience to its customers will change how we see and interact with the platform.

 

pinterestbuyablepins_lunasoft.png

 

Some of the perks of this new feature is that, first, as a customer, you know exactly which pins you could potentially buy by looking at the signs, and you can also see other detailed information about the item, such as color and/or sizes, and second, you don't have to do research to actually find those products elsewhere (Amazon, Ebay, or specific brands) so as a customers you will see that the work that's involved in buying a certain product has just become much, much easier. At the same time, you don't have to worry about seeing more "buyable pins" than the typical pins you usually like to find for inspiration, because those pins are still more than those you can buy.

What are your thoughts about buyable pins? Or, how do you think this will affect the future of Pinterest?

 

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/pinterest.php">Pinterest</a>, <a href="https://www.lunasoft.com/blog/category/sales.php">Sales</a> | Post Comment | 86

Quick Read: Smart Social Media Statistics

Google+ LogoGet Down With GooglePlus

Google doesn’t often provide concrete numbers, but they have been kind enough to offer up just enough to leave us wanting more.

  • 94% of the law firms in the United States that rank as being amongst the Top 50 who have a GooglePlus presence.
  • Over 1 billion users have Google+ enabled accounts.
  • The percentage of social network logins on other websites: 32%
  • The number of active monthly users: 359,000,000.
  • Growth per annum: 33%

Twitter LogoTime to Talk Twitter

140 characters may make some a bit gun shy, but over the past few months, Twitter’s efforts to make the site more visual and engaging have paid off.

The latest Twittersphere trends:

  • Number of users: 550,000,000
  • Percentage of marketers using Twitter to (successfully) generate leads? 34%
  • 44% growth made twitter the fastest growing social network from 2012-2013
  • Number of users that are active on a regular basis: 215,000,000.

Facebook LogoFacts About Facebook

Although Facebook remains the world’s largest social sharing network, predictions about Google+ overthrowing its rein by 2016 run rampant.

For now, here are the latest Facebook figures to note:

  • The percentage of marketers who are using Facebook to gain new customers: 70%
  • Nearly half of Americans —47% to be exact— claim that Facebook is their #1 influencer regarding purchases.
  • 23% of Facebook users log in at least 5 times per day.
  • The number of web pages accessed using the ‘Login with Facebook’ feature: 1,000,000.
  • Number of users with a FaceBook account: 1.1 billion.

Pinterest LogoPin Your Thoughts On Pinterest

Pinterest is one of the new kids on the social media block. It's 2010 debut makes it all of 4 years old, but it is easily one of the fastest growing social networks. From DYI projects to photography, infographics to fashion worthy of the pages of Vogue, Pinterest seems to have a little something for everyone.

Pinterest stats to Ponder:

  • The percentage of daily traffic that arrives on Pinterest via mobile app? 75%.
  • The number of businesses with Pinterest accounts? Approximately half a million.
  • Pinterest is now more popular than Twitter with internet users.
  • Pinterest has the wealthiest users in comparison to any other social network, aside from LinkedIn.

Instagram LogoInstastats: All About Instagram

Instagram may be another baby in the social world, but its acquisition by FaceBook in 2012 made it one of the most talked about apps, ever. The moral of the story? Sometimes a picture isn't worth 1,000 words but rather 1 billion dollars.

Did you know...

  • 200 million users actively use Instagram each month
  • 75 Million of them are active on a daily basis
  • Total number of photos shared on Instagram: 20 Billion
  • 1.2 billion: the average number of user LIKES per day
  • Number of likes per second? 8,500
  • Percentage of Top 100 brands that post to Instagram daily: 43%

Posted in <a href="https://www.lunasoft.com/blog/category/branding.php">Branding</a>, <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/content-marketing.php">Content Marketing</a>, <a href="https://www.lunasoft.com/blog/category/facebook.php">FaceBook</a>, <a href="https://www.lunasoft.com/blog/category/fun-stuff.php">Fun Stuff</a>, <a href="https://www.lunasoft.com/blog/category/google.php">Google+</a>, <a href="https://www.lunasoft.com/blog/category/instagram.php">Instagram</a>, <a href="https://www.lunasoft.com/blog/category/pinterest.php">Pinterest</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a>, <a href="https://www.lunasoft.com/blog/category/social-media.php">Social Media</a>, <a href="https://www.lunasoft.com/blog/category/social-media-marketing.php">Social Media Marketing</a>, <a href="https://www.lunasoft.com/blog/category/twitter.php">Twitter</a> | Post Comment | 46