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The Importance of writing a Press Release

The importance of a press release

Writing a press release is a great marketing strategy that will keep your current clients happy and feeling important, and will potentially get you more leads. A press release today is a lot like a newsletter, some businesses choose to release one every month, while others decide to do it by annually or once every quarter. It is up to you to decide how often you'll publish your press release based on your business model and what your service or product is. See the following list to get an idea of how your business can create a successful press release:

1. Present the public your new item. Whether this is a service or a product, you should let your customers know of the new additions. Use photos and graphics that will show your the new product like the new shiny object that it is.

2. Be consistent with your branding. Remember to use mention your brand, show your logo, and keep your colors consistently throughout the entire document.

3. Share the news. Did your company go public? Did you change executives? Did you move locations? Use a press release as the company's newspaper. Let your clients know what's been going on behind the scenes.

4. Show where you've been. Don't forget to show where your business has been or what it's done. Does your team volunteer every month? Was your CEO interviewed by the local radio station? Show the pictures to prove it, and provide any kind of information that will tell your clients about the experience and how that helped your company in any way

5. Make it available online. And share it on every social media platform, use hashtags and become a trend fast by tagging important brands in your field.

Is your business publishing a press release? What do you make sure to add every time?

Posted in <a href="">Business</a>, <a href="">Customer Service</a>, <a href="">How To Tips</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Software As A Service</a> | Post Comment

Customer Service: Dealing with Reviews

dealing with reviews_lunasoft blog

The fact is, you can't please everyone. It doesn't matter how much you train your customer service team, you may get good results, however, you'll still have that percentage of customers who, for some reason, aren't happy with your business, or a even with a specific employee!

So while you can have amazing, loyal customers, you'll also have customers who are against you, even if the initial problem was a personal issue with a certain employee. So what do you do when you see a review on a website about your business?

Here are a few good practices to answer good and bad reviews:

We all love to receive good reviews, but sadly, most businesses don't answer to those good comments, it seems that they just sit back and smile. A good practice is to publicly answer to those comments; a brief thank-you comment to the reviewer and an open invitation to those who read the thread. "Make simple, but significant."

You can say something like "Natalie, thanks for the review! We're glad you loved the store and our services, we hope you see you around again soon!." With a simple, heartwarming comment you let others know your business really cares about your customers and your reputation, oh, and that you're a human, too!

If you're feeling extra charitable, (or actually need the extra love from your customers) you can always send a private message to your reviewer (depending on the site you may or may not be able to send messages to those who review your business, but you can always contact them elsewhere,) and offer a little something. "Hey, thanks for the positive review again. We just thought you'd like to try a different burger next time, so, here's a code for $3 off!" The love and loyalty you'll get from this customer is invaluable, not to mention the new customers you'll get thanks to this person and the power of the word of mouth! PS. Make sure your gifts are offered after the review is made, otherwise it can be seen as bribing.

On the other hand, no one likes to see a negative review on their business. Whether the review is a general complaint or a personal complaint (such as not liking a specific employee) you can't help but to think of your reputation and how you can turn those words around so they don't damage your business. The best way to deal with bad reviewers is, first, breathe in deeply, because you shouldn't act on your impulses. Second, study the situation carefully and remember that the customer "is always right." See where your business went wrong, and how you can make it up to that person.

After you know those details, you should always respond publicly to the reviewer, (remember that others are always watching your interactions online, and some really like to see how you deal with those less-than-grateful customers) begin by addressing their concerns, apologizing for letting the mistake happen, and finally offering an explanation of how this won't happen again. Most businesses also opt for offering to make amends and inviting the customer to give your business a second chance. You can also do this privately, by messaging your angry customer an apology note, and a coupon/code to help them decide whether they should give you a second chance or not.

If the complaints are false, or if the customer is actually wrong, then respond to their review in the most diplomatic way possible, always offer an apology, but if you know for a fact that you're right, then you should also provide a quote or extract from your policy & regulations or FAQ, to back your business.

What other practices have you found to be useful when dealing with good and bad reviews?


Posted in <a href="">Branding</a>, <a href="">Business</a>, <a href="">Customer Service</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a> | Post Comment | 1

Instagram Reaches 400 Million Users!


Instagram is a free, popular platform to connect with people online by sharing images, videos, and comments. As a user you can also share the content you post on Instagram on other social media websites, such as Facebook, Twitter, Tumblr and Flickr.

What makes Instagram unique is that it allows you to post pictures and videos, however, these can only be of certain dimensions, making them look square and a lot a like old polaroids. This unique feature played a big part when it launched in 2010, and helping them gain 100 million users by 2012, and quickly gaining more and more users.

The fact that they have upgraded the platform and added other features, (like now letting users upload images of different dimensions) has helped their user count keep going up. By the end of 2014 they had around 300 million users who published images, videos and commented frequently and just last month, Facebook-owned Instagram, said they had just reached a new milestone in the development of their brand, housing over 400 million active accounts.

Do you have an Instagram account? Tell us about it in the comments! 

Posted in <a href="">Instagram</a>, <a href="">Social Media</a> | Post Comment | 144

Fee Fie Fo Fum... The Facebook Giant

Screen shot 2015-07-27 at 1.04.15 PM.png

Facebook is ginormous, there is no doubt about that which is why it is so important to your business. But the question is, what kind of content should you be sharing on Facebook? 

This is a question I hear a lot out there in the social media marketing world, so I did some research and pulled together some tips from various experts out there for your benefit. Yes, I would love a gift basket as a thank you.. just kidding. I did this out of the goodness of my heart because I know how difficult it could be to know how to really reach your customers through Facebook while competing with larger brands that have a better chance of appearing on Facebook. Its a tough world out there, and us small business owners should stick together. 

So lets get down to it: Here are some tips I picked up in my own research: 

  • Share images and quotes of inspiration: This is a very common strategy but it works! Facebook users really respond to posts like this. 
  • Share a tip: Facebook should not be all about you. Share your insights with others and move past the notion of self-promotion, because we are all in this together. 
  • Get Personal: Post a story about yourself, or about one of your employees. Your audience will view you as a real person. Do this sparingly though, because they don't always want to know what you are eating and who you are with. 
  • Sponsor a Contest: Facebook users love a good contest, because it's so easy to enter on something like Facebook, who doesn't like the chance to win something? This will boost your engagement, but this should also be done sparingly to keep the hype up and interesting. 
  • Ask a Question: This tip I found interesting in my research because it was fresh and one I hadn't seen before. You don't have to have to answers for everything, because Facebook users love to problem solve. Like I said before, we are all in this together and asking a question could also help someone else solve one of their problems as well. 

These are just some ideas to get you started but you need to tailor these tips to your own business. Stay up to date with the trends and with your audience and you can stay out of the way of the Facebook Giants heavy thumb!

Posted in <a href="">FaceBook</a>, <a href="">Fun Stuff</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a> | Post Comment | 84

Not Hide but Seek in Today's Cyber-Centered Marketplace

Screen shot 2015-07-23 at 11.31.27 AM.pngIn our day and age, there is no longer any hiding from the consumer because of intense scrutiny the internet has over the marketplace. Don't worry its not like the internet is alive and watching you, but the consumer is watching you and the internet has given them a voice to speak out and review their experience. The marketplace is no longer quiet, but booming with loud voices coming from every direction. The consumer has never had such incredible power to wield to and fro from one business to the next. This can put some major stress on your business because there is no hiding. Everything is on view, and everyone will soon know about the mistakes made and short comings. But, there wills always be a brighter side to the internet. This constant scrutiny from the consumer can also check and balance your business by remaining honest and high in quality. 

Take advantage of the consumers loud voice and take it for all that its worth! You don't have to run home with your tail between your legs, because they are just as likely to write a good review than a bad review. Embrace this change in our marketplace and use it to boost your credibility in the consumers mind. You will only hurt your business if you try to remain in the shadows. I personally feel better purchasing from a company that has a mix of bad and good reviews than from a company that has no reviews at all. But if you are only getting bad reviews, then there should be some mending in your future.

Screen shot 2015-07-23 at 11.31.52 AM.pngThe consumer is looking for good customer service and a product to match that service offered by your company. They are so intent on finding the perfect match that they will write about it and tell all their friends about it. Word of mouth is always the best kind of advertising, and now this concept is expanded online instead of being confined to small groups. This is a good thing! Yes it's a little frightening to think of how much power they have, but it shouldn't scare you away from all the opportunities it offers! Look at it as free advertising if you must, because that's the truth.  

Posted in <a href="">Business</a>, <a href="">Customer Service</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a> | Post Comment | 84

3 Small Business Pain Points That Can Already Be Solved With Software

Every business has pain points.  Some have them worse than others; but, as the SaaS (software as a service) industry has picked up, there are now several easy solutions for business pain points that most people are unaware of.  Here are three solutions that you can take advantage of today:

  1. Social Media Solutions for Pain PointsSocial Media Suite:  It's 2014 and social media is everywhere.  You already know that you need a Facebook page, a Twitter page, Google+, LinkedIn and several other platforms that you've never heard of.  But, logging into each platform separately and posting to each platform one by one is monotonous and a waste of time.  With social media software, you can now post to every platform from one place.  That one place also has reporting, and it automatically posts new blog posts to all of your platforms.  Social media is necessary in the workplace; but, with quality software, it's also easy.
  2. Form Builder and Landing Page Generator:  Anyone with experience using WordPress, Joomla, or the like, knows that creating new web pages is easy.  But, did you know that you can easily turn those pages into lead capturing machines?  Adding a custom contact form, a survey, or a payment form couldn't be easier.  With three clicks of the mouse, you can add a form to your website that collects contact information, or processes Visa and Mastercard.  Adding new pages and gaining additional website traffic is great and all, but increasing your opportunity to convert is priceless.
  3. User Employee Management Pain Points SolvedEmployee/User Manager:  Not only can you store passwords online in your website, but you can limit access to those who need it.  If you are forced with the task of firing an employee, remove their access before breaking the bad news.  If you're hiring someone new, then limit their access to what they need and give them new access as necessary.  The days of being foiled by an old employee are long gone, and the days of easy user management are here.  The system can even track employee performance, so you know who did what and when they did it.

Above are three pain points that can be solved today.  In addition to them, we have dozens of software modules that are ready to solve your pain points with the click of a button.  Don't let your pain get in the way of growing your business.  Let your tools do what you don't want to do, so you can focus on what you need to do.

Posted in <a href="">Business</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Productivity Hacks</a>, <a href="">Sales</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Software As A Service</a> | Post Comment | 48

Do I Need Those Expensive Software Tools For My Website?

Business Before Internet Marketing Software Tools The short answer is no, but the long answer is YES. 

People have been doing business for many centuries without the internet, and it's not impossible to continue the age old methodology of solving a pain point in society and using word of mouth to build a profitable business.  It can still be done, but it has become extremely difficult.

About ten years ago, there was a buzz surrounding the idea that every business needed a website, but they were very expensive.  Years have passed, and most businesses now have a website.  However, by comparison, very few companies have effective websites that are contributing to their revenue.  Some businesses have purchased cheap websites that don't rank.  Other businesses have bought beautiful effective websites, but then they don't spend the money necessary to get the websites ranked.  Meanwhile, there are business owners that try to do online marketing themselves, or they assign it to an entry level employee or a family member. 

Luna Software Tools for Online MarketingAt the moment, there are two effective ways to generate revenue from your website.  You can hire an online marketing firm, and pay them thousands of dollars per month.  Over time, your website will begin to pick up good rankings, but the investment will be a small setback for most small businesses.  Even still, there are many firms that are incapable of doing a quality job and the investment might not even pan out. 

The second way to do it is by buying and using those expensive software tools for your website.  They cost hundreds per month, as opposed to thousands, and they make it easier than ever to manage your website and maximize your online marketing capabilities.  Manage your contacts, your email newsletter, your social media efforts, and do quality SEO, all from the comfort of your software suite.  A very effective software platform gives an engaged employee the tools to perform the online marketing duties of a team of three marketers. 

So, in short, you don't need those expensive software tools for your website.  But, in long, you need them to survive long-term in the increasingly competitive digital business place.



Todd, Calvin. "Pike Place Public Market vegetable vendors, Seattle, May 19, 1917." Photo. University of Washington Libraries Digital Collections.


Posted in <a href="">Business</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Software As A Service</a> | Post Comment | 132

5 Useful Tips for Smart Optimization of Web Content

Tackling the optimization of web content can be overwhelming. These simple suggestions can help you break up the monotony and prevent you from biting off more than you can chew.

1. Devise a content plan.

A 12-month content plan is recommended, but even increments of 3 or 6 months is better than not doing it at all. Why 12 months? Simply put, you can plan around things like holidays, events or other happenings within your organization.

Spontaneity is great for creativity, but it’s unrealistic to think it’s a long-term/viable content strategy. While developing a content plan does take a time commitment, it ultimately saves time and increases your productivity over the long term.

What should a content plan include?

There's no one size fits all rule when developing a content plan, however, the ideas below can help you get a strong start.

  • Ideas for search engine-friendly post titles
  • Any suggested links relating to your topic(s)
  • Blog category and tags
  • Meta keywords and Meta descriptions
  • Rough draft(s) of your social media post(s)

2. Write to provide value to your visitors.

Current search engine algorithms look at website metrics that run far deeper than keywords or links. Instead they’re reviewing your bounce rate, time spent on your web pages, engagement, etc…

If your content lacks purpose or value, visitors won’t stick around. While there may be some trial and error in finding the ‘voice’ of your brand, usefulness and value should always be present.

4 questions to ask yourself when trying to determine whether your content is valuable:

  1. Am I answering the questions my visitors may have?
  2. Am I entertaining my visitors?
  3. Is my content educational to users?
  4. Is my content meeting a need visitors to my website may have?

The benefit you’ll provide to your audience is why you publish content.  To up the value, be sure to include visual or video content in addition to text. Numerous studies have shown that users prefer visuals to plain text.

3. Optimize Title Tags & Meta Descriptions.

Here’s the SEO part! Nope. Sorry. Here’s the part where I advise you to take the word ‘SEO’ and ban it from your vocabulary. SEO is dead, which means you need to optimize for marketing.

Is it semantics? Yes and no. While you could make the argument, the truth is that the two really go hand in hand. A title tag is what you name your content and you need to do it well in order to draw in visitors. Search engines use that same information to describe what your content is about and how it’s named/described is often the difference between whether you receive clicks or not.

With that in mind, you can see how optimization for marketing should be your goal. While the use of keywords in your titles and descriptions is important, there should only be enough to explain what your content is about… And let’s be real: this often comes fairly naturally if you know your audience and subject.

4. Do a technical audit.

Technical audits will help you find errors in your website you may be completely unaware you have. Here are just a few things to keep in mind in order to stay in (or get in) shape.

  • Avoid duplicate content.

Taking large chunks of content and duplicating them across multiple pages is a big no-no. In order to provide users with the best content possible, search engines place an emphasis on diversity.

While e-commerce sites may find these errors more often than other websites due to the nature of their products and/or site structure, you’ll want to be careful in making sure that you do not duplicate text without reason. The risk of it having a negative effect on your web pages or website is too great not to heed the warning.

  • Take advantage of Google’s Rel=author/publisher

When Google made another algorithm change several months ago, many website owners became frustrated as they found Google Authorship had become far more competitive. The goods news is that it means higher quality content as a whole.

While being a top tier author takes work and you definitely don’t want to post terribly written content, using Rel=author/publisher allows verified association between your Google+ profile and content you post elsewhere on the internet. Rel=author is for bloggers/blog posts and links to the author, while rel=publisher is for brands to create a connection between their Google+ page and their website.

  • Optimize photography/images.

Search engines look at image tags, so naming a your photo something like, ‘photo-1’ is a poor choice. Keep your image tags/names relevant and they can help you increase traffic.

5. Get social.

A social media is non-negotiable, especially if content optimization is your goal. While it’s fruitless to measure ROI by follower numbers, everything has the potential of being shared. Posting links is not enough. Monitor social networks, find groups that are talking about your industry, reach out to people who may be interested.

Contrary to the way many businesses may think, in order to get social media users to invest in your product/service, you need to build relationships based on the rules of the specific network you’re using.

  • Which social networks should you use?

Regardless of your industry, make sure your business is on Google+. No exceptions.

For the rest, it's important to take a look at your product/service and determine what medium will be the most beneficial. You can find social media statistics that will tell you about demographics, the number of users, etc... but it's important to be realistic. How many social networks can you maintain on a regular basis. Posting sporadically may often be worse than not doing it at all, so don't fool yourself, no matter how tempting it may seem.

A general rule of thumb:

90% of your content should provide your user with value —only 10% should be any type of self-promotion. If you want people to be interested in you, you need to be interested in them for the right reasons… not for the sale.

Posted in <a href="">Blogging</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">Content Optimization</a>, <a href="">How To Tips</a>, <a href="">Optimization for Web</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Web Development</a> | Post Comment

Quick Read: Smart Social Media Statistics

Google+ LogoGet Down With GooglePlus

Google doesn’t often provide concrete numbers, but they have been kind enough to offer up just enough to leave us wanting more.

  • 94% of the law firms in the United States that rank as being amongst the Top 50 who have a GooglePlus presence.
  • Over 1 billion users have Google+ enabled accounts.
  • The percentage of social network logins on other websites: 32%
  • The number of active monthly users: 359,000,000.
  • Growth per annum: 33%

Twitter LogoTime to Talk Twitter

140 characters may make some a bit gun shy, but over the past few months, Twitter’s efforts to make the site more visual and engaging have paid off.

The latest Twittersphere trends:

  • Number of users: 550,000,000
  • Percentage of marketers using Twitter to (successfully) generate leads? 34%
  • 44% growth made twitter the fastest growing social network from 2012-2013
  • Number of users that are active on a regular basis: 215,000,000.

Facebook LogoFacts About Facebook

Although Facebook remains the world’s largest social sharing network, predictions about Google+ overthrowing its rein by 2016 run rampant.

For now, here are the latest Facebook figures to note:

  • The percentage of marketers who are using Facebook to gain new customers: 70%
  • Nearly half of Americans —47% to be exact— claim that Facebook is their #1 influencer regarding purchases.
  • 23% of Facebook users log in at least 5 times per day.
  • The number of web pages accessed using the ‘Login with Facebook’ feature: 1,000,000.
  • Number of users with a FaceBook account: 1.1 billion.

Pinterest LogoPin Your Thoughts On Pinterest

Pinterest is one of the new kids on the social media block. It's 2010 debut makes it all of 4 years old, but it is easily one of the fastest growing social networks. From DYI projects to photography, infographics to fashion worthy of the pages of Vogue, Pinterest seems to have a little something for everyone.

Pinterest stats to Ponder:

  • The percentage of daily traffic that arrives on Pinterest via mobile app? 75%.
  • The number of businesses with Pinterest accounts? Approximately half a million.
  • Pinterest is now more popular than Twitter with internet users.
  • Pinterest has the wealthiest users in comparison to any other social network, aside from LinkedIn.

Instagram LogoInstastats: All About Instagram

Instagram may be another baby in the social world, but its acquisition by FaceBook in 2012 made it one of the most talked about apps, ever. The moral of the story? Sometimes a picture isn't worth 1,000 words but rather 1 billion dollars.

Did you know...

  • 200 million users actively use Instagram each month
  • 75 Million of them are active on a daily basis
  • Total number of photos shared on Instagram: 20 Billion
  • 1.2 billion: the average number of user LIKES per day
  • Number of likes per second? 8,500
  • Percentage of Top 100 brands that post to Instagram daily: 43%

Posted in <a href="">Branding</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">FaceBook</a>, <a href="">Fun Stuff</a>, <a href="">Google+</a>, <a href="">Instagram</a>, <a href="">Pinterest</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Twitter</a> | Post Comment | 46

4 Smart (and Effective!) Ideas to Attract and Convert the Mobile Market

iPhone Icon

With the explosion in the mobile market, the number of shoppers who opt for mobile devices to serve their shopping needs is only going up. Virtual market places such as Etsy report they are seeing as much as 45% of their site traffic arriving via mobile phones and tablets.

Is your website or mobile device application ready for the future of the online consumer market? Check out our super star strategies for attracting and converting mobile shoppers.

1. (Mobile) Shop 'Til You Drop.

Don’t worry; no money need change hands for this part. We’re merely encouraging you to put yourself in the shoes of your customers. Take a look at how your e-commerce store and website stacks up compared to others.

  • What do you like about your go-to mobile e-commerce website?
  • Are there parts you find difficult to navigate?
  • Is it cluttered or clean?

Chances are you’ll begin to see commonalities in mobile market places that receive praise and positive word-of-mouth reviews.

2. Tighten and tailor.

No, not clothes. Think writing.

  • Use short, succinct titles offering only pertinent information.
  • Resist the urge to give too much information.

Research has shown that when it comes to browsing the web, readers skim for key words. TMI is well... too much.

3. Invest in an information bank. 

fingerprint icon

Analytics/website statistics software add-ons are a great way to gain in-depth knowledge about the patterns of your web traffic. Why? Analytics offer you a tool that produces valuable insights in to the patterns of the users who visit your website.


Have you ever wondered...

  • Which are the busiest day(s) of the week for your website?
  • The time of day that sees the most traffic? 
  • The types of blog posts and content that garner the most attention?

I've only listed three things and with those alone, the marketers out there can already see how this type of information can be priceless in planning how best to reach potential clients.

Fierce Photography Icon4. Focus on fierce photography.


High quality photography is important for desktop websites, but when it comes to mobile, high quality photographs vs. a lack thereof are often key to success within the mobile consumer market.

Despite the fact that screen size and thus, ratio will vary depending on a user’s device of choice, high quality images are critical.

What do you feel are your biggest challenges on competing within the ever increasing mobile market? Leave us a comment or tweet us your questions @Luna__Soft with hashtag #lunamobile.

Posted in <a href="">Blogging</a>, <a href="">Branding</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">How To Tips</a>, <a href="">Inspiration</a>, <a href="">Mobile</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Technology</a> | Post Comment | 48

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