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The Importance of writing a Press Release

The importance of a press release

Writing a press release is a great marketing strategy that will keep your current clients happy and feeling important, and will potentially get you more leads. A press release today is a lot like a newsletter, some businesses choose to release one every month, while others decide to do it by annually or once every quarter. It is up to you to decide how often you'll publish your press release based on your business model and what your service or product is. See the following list to get an idea of how your business can create a successful press release:

1. Present the public your new item. Whether this is a service or a product, you should let your customers know of the new additions. Use photos and graphics that will show your the new product like the new shiny object that it is.

2. Be consistent with your branding. Remember to use mention your brand, show your logo, and keep your colors consistently throughout the entire document.

3. Share the news. Did your company go public? Did you change executives? Did you move locations? Use a press release as the company's newspaper. Let your clients know what's been going on behind the scenes.

4. Show where you've been. Don't forget to show where your business has been or what it's done. Does your team volunteer every month? Was your CEO interviewed by the local radio station? Show the pictures to prove it, and provide any kind of information that will tell your clients about the experience and how that helped your company in any way

5. Make it available online. And share it on every social media platform, use hashtags and become a trend fast by tagging important brands in your field.

Is your business publishing a press release? What do you make sure to add every time?

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SaaS Companies: Get Your Client to Stick

SaaS Companies Get Your Client to Stick

We all know how promising a client can be, that is, if they first pass the "onboarding phase."

Help your client adopt your platform as soon as they begin their journey, and you might ask, how do you do this? Well, it doesn't matter what your software does, a new client is a new client, meaning that they will need to learn how to use your software. The sooner this happens, the best, because they will be able to see all the things they can do with your help, and all the other million capabilities of your platform.

Once your client learns how to use your software (which shouldn't be a hard process if you have an awesome support team they can call) get them to use the platform as often as possible, using as many (if not all) the features they have access to. Make sure your clients' needs are met, and that they get quality attention when they reach out to your support team. it's important that they know they are being heard and that their questions don't go into a bottomless pit. Address their concerns and help them solve their problems. Something else that adds value to your service is when you show your client you're not just offering a service, you're also their friend, and a consultant, someone who wants them to succeed no matter what. Sit down with your client and together work on setting some goals for them and for you, teach them that you're there to see them succeed, because in consequence, the business will succeed too.

Follow the next 5 steps to materialize the ideas we just talked about:

1. Use Metrics to Monitor Accounts. You can monitor everything if you want, but what useful data could you gather that will help the business succeed? There are a few metrics that are worth tracking; such as product data usage, feature usage, and volume/type of support tickets)

2. Personalize your Marketing to Show you Care. Provide useful information based on your clients' struggles and successes. When clients see personalized content, the value of your service goes up.

3. Be Welcoming Always. Most businesses are welcoming just in the beginning, they get the person to sign and forget about them, well, don't get me wrong, they still deliver what they promised and they help any time the client reaches out for help; but what if you were to communicate with your client more often? A lot of successful businesses send monthly newsletters to their clients showing the ups and downs of the business, the new things around the office, new equipment that just came in and other trending news, or even to welcome a new client to the "family". That gives your existing clients a sense of belonging and that "everyone knows each other".  The probability of that client (who feels important and included) to leave you is very, very low. 

4. Be Smart and Reward Your Client. You want your client to understand your software, but you also want them to love it. When a client first signed, their business looked in a certain way. After a year or two, maybe things have changed a bit, meaning that their needs have also changed. Reward those loyal customers by letting them try (for free or at a discount) other parts of your platform that they don't have access to right now and that you think could be of great help to them. If they like what they see, then they can add all those new cool features to what they already have.

5. Have Awesome Customer Service/Tech Support. You can have an amazing software, and you, as the owner, can get along wonderfully with all your clients, however, how long do you think those great relationships will last if every time the client calls, your support team can't be reached, or they never call back, or are rude or impatient, or they are not trained well enough to even answer their questions? Make sure your team is up-to-date with your customers needs and that they are always working on finding bugs in the system so they don't show up to your clients first. 


What are some of the things you'd add to the list? Leave comments below for us to see!



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Grow your Business by Following These Simple Tips

Why do customers leave your business? That's a question all small business owners have ask themselves at some point, if not every day.

Here are some tips on things we've learned as a SaaS vendor that will help you stay in business, learn about customer acquisition and other insights on how to keep your quality customers happy.

Grow Your Business By Following These Simple Steps


#1 Qualify Your Client

Right when you meet a prospect client you should be looking for red flags. Who is the customer and what does he/she need from me? At first, your sales team thinks everyone is a prospect client, which is partly true, but by doing so, and not qualifying the client right at the beginning (by asking powerful questions about their business, what they do, what their budget is, etc.), they might be burning their energies trying to get someone onboard who doesn't really need your services, and odds are, they'll end up leaving you to go with someone who can really provide the service they need. So qualify your prospect early in the conversation, that way you're sure to use your energy on a quality client.

#2 Qualify Your Business

As a SaaS vendor, you know where you want to be in the future, and you work hard to achieve those goals. Telling your new and existing clients about the plans for the future is a great idea, however, there's a chance that some of them won't last to see them, if you have a history of not keeping your word. Win your customer's trust by setting short-term goals for the company and accomplishing those goals in time. (Bonus: You can use this experience to get new clients; "Last month we reached our monthly goals by the third week!") If you fail to keep your word, then, your credibility starts to disappear, and your reputation is damaged. So learn to set realistic expectations for your business and meet those expectations on time, that alone will give you better ratings among your clients and prospects.

#3 Value is Over the Price Tag

Offer a service/good that will provide such an immense value to your customer that price won't be an issue. Prospect clients will always complain about your prices, until they see how your service (or good) will benefit them immediately, and in the long-run. Always settling for the kind of customer who is constantly trying to get things for free, or with a discount, isn't bad; but be careful, because it might be easier to find a brand new client than to keep these guys happy.

Focus on what you offer, how you're unique and how you can help them achieve their goals within their timeframe. That information will teach them who you are and that their focus shouldn't be on the cost of your service, but on the finish line, together with all their goals achieved and expectations met. If you have success stories, then tell them; if you have examples of your work and how it helped a certain individual, then show them.

#4 Work on Keeping the Good Ones

Growing your business isn't just getting new people to sign up, a big part of growth, is when you're actually able to keep your existing clients.

Every customer will show some kind of sign that he or she wants to cancel your service, know what those possible signs are and teach your sales team to hit those spots when they meet with them for tuneups, or even answering their questions on a normal day. According to Marketing Metrics, it's 60-70% probable that an existing client will keep buying from you, while trying to sell to a new prospect can be as low as 5% probable.

Learn to keep your existing customers, so first, they don't leave, and second, they refer you to their friends.



Posted in <a href="">Business</a>, <a href="">Small Business Resources</a>, <a href="">Software As A Service</a> | Post Comment | 141

3 Small Business Pain Points That Can Already Be Solved With Software

Every business has pain points.  Some have them worse than others; but, as the SaaS (software as a service) industry has picked up, there are now several easy solutions for business pain points that most people are unaware of.  Here are three solutions that you can take advantage of today:

  1. Social Media Solutions for Pain PointsSocial Media Suite:  It's 2014 and social media is everywhere.  You already know that you need a Facebook page, a Twitter page, Google+, LinkedIn and several other platforms that you've never heard of.  But, logging into each platform separately and posting to each platform one by one is monotonous and a waste of time.  With social media software, you can now post to every platform from one place.  That one place also has reporting, and it automatically posts new blog posts to all of your platforms.  Social media is necessary in the workplace; but, with quality software, it's also easy.
  2. Form Builder and Landing Page Generator:  Anyone with experience using WordPress, Joomla, or the like, knows that creating new web pages is easy.  But, did you know that you can easily turn those pages into lead capturing machines?  Adding a custom contact form, a survey, or a payment form couldn't be easier.  With three clicks of the mouse, you can add a form to your website that collects contact information, or processes Visa and Mastercard.  Adding new pages and gaining additional website traffic is great and all, but increasing your opportunity to convert is priceless.
  3. User Employee Management Pain Points SolvedEmployee/User Manager:  Not only can you store passwords online in your website, but you can limit access to those who need it.  If you are forced with the task of firing an employee, remove their access before breaking the bad news.  If you're hiring someone new, then limit their access to what they need and give them new access as necessary.  The days of being foiled by an old employee are long gone, and the days of easy user management are here.  The system can even track employee performance, so you know who did what and when they did it.

Above are three pain points that can be solved today.  In addition to them, we have dozens of software modules that are ready to solve your pain points with the click of a button.  Don't let your pain get in the way of growing your business.  Let your tools do what you don't want to do, so you can focus on what you need to do.

Posted in <a href="">Business</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Productivity Hacks</a>, <a href="">Sales</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Software As A Service</a> | Post Comment | 48

Do I Need Those Expensive Software Tools For My Website?

Business Before Internet Marketing Software Tools The short answer is no, but the long answer is YES. 

People have been doing business for many centuries without the internet, and it's not impossible to continue the age old methodology of solving a pain point in society and using word of mouth to build a profitable business.  It can still be done, but it has become extremely difficult.

About ten years ago, there was a buzz surrounding the idea that every business needed a website, but they were very expensive.  Years have passed, and most businesses now have a website.  However, by comparison, very few companies have effective websites that are contributing to their revenue.  Some businesses have purchased cheap websites that don't rank.  Other businesses have bought beautiful effective websites, but then they don't spend the money necessary to get the websites ranked.  Meanwhile, there are business owners that try to do online marketing themselves, or they assign it to an entry level employee or a family member. 

Luna Software Tools for Online MarketingAt the moment, there are two effective ways to generate revenue from your website.  You can hire an online marketing firm, and pay them thousands of dollars per month.  Over time, your website will begin to pick up good rankings, but the investment will be a small setback for most small businesses.  Even still, there are many firms that are incapable of doing a quality job and the investment might not even pan out. 

The second way to do it is by buying and using those expensive software tools for your website.  They cost hundreds per month, as opposed to thousands, and they make it easier than ever to manage your website and maximize your online marketing capabilities.  Manage your contacts, your email newsletter, your social media efforts, and do quality SEO, all from the comfort of your software suite.  A very effective software platform gives an engaged employee the tools to perform the online marketing duties of a team of three marketers. 

So, in short, you don't need those expensive software tools for your website.  But, in long, you need them to survive long-term in the increasingly competitive digital business place.



Todd, Calvin. "Pike Place Public Market vegetable vendors, Seattle, May 19, 1917." Photo. University of Washington Libraries Digital Collections.


Posted in <a href="">Business</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Software As A Service</a> | Post Comment | 132

Brick And Mortar High Tech Brick Store Fronts and Showrooms

Amazon Retail StoreIn February of this year, the LunaSoft showroom was opened to the surprise of many Salt Lake and Utah residents.  The store itself is capable of selling websites out of the box, and Luna is proud to offer the deluxe suite of software tools an entrepreneur needs to thrive in today's digital-heavy marketplace.  The Apple Stores have been around for quite some time, and they are the gold standard for high tech stores with their flashy gadgets and awesome hardware.  Since Apple's reported success, we have seen several Microsoft stores pop up across the country.  Now, another major eCommerce player in ready to join the brick and mortar game.  That would be Amazon.

Amazon has hundreds of enormous warehouses that store a countless number of any one of their product offerings, but they have never actually had a retail store before.  To no one's surprise, they've chosen midtown Manhattan as their location (surely there won't be any foot traffic there), and they are anticipating a huge boom of engagement.  This is because New Yorkers will soon be able to return products to a physical store; additionally, it will be used as a small warehouse that is configured for same day delivery to customers in the Big Apple. 

Amazon has been making pushes to increase delivery speeds for quite some time.  Most people are familiar with Amazon's push to use automated drones to deliver products, but the store front is a lot more realistic and current with today's times as opposed to tomorrow's.  Either way, Amazon has teased us with the idea for years, and now we will see how they fare.  They may start competing with a variety of retail stores that have never considered themselves Amazon competitors before.  The only reason we don't use Amazon all the time is that sometimes we need something today, and even overnight shipping can't account for that.  

Users will be given the luxury of same-day pickup on any item that's in stock in the store.  It's even been speculated that they will be able to get any product to their NYC location if an order is placed by a certain time.  Will we be seeing more high tech companies using the brick and mortar method?  Obviously Luna is a big believer in the showroom concept, and we have always expected others to do the same.  We can vouch for the amount of business and buzz that can be accumulated by a store that you can walk in to.  Would you walk into the Amazon store?


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Content Management Comparisons: How 3 Key Players Measure Up


HTML and computer programming are foreign languages to many. Sometime in the mid-to-late 90s (claims vary!) the first Content Management System (known in the industry as a CMS) made its way on to the scene. 20 years later, content management systems have revolutionized the way website content is published to the internet. Thanks strides in CMS development, virtually anyone has the capability to manage their website. The real question becomes, 'Which content management system will best benefit me as I achieve my goals?'

Are you ready to explore some available CMS options? We've chosen and three popular CMS platforms, all of which we've tested and compared. Our balanced list of pros and cons are a great first step to help you make an informed decision.

Wordpress LogoCMS Platform #1: Wordpress

Brief overview: Originally developed as an open source blogging platform and released to the public in 2003, Wordpress remains the top pick for bloggers across the web.



Easy to use and good for beginners Open source means security is minimal when compared with other platforms, and in turn, regular updates are required
Free and Open Source Creating groups meant only for specific users is not a default option
Coders customize the CMS, although there are limits to what is allowed by Wordpress Heavy traffic can create trouble for free users
Simple setup Understanding HTML and PHP is recommended for users in need of functionality beyond a basic blogging platform
Huge user community with active support forums  


Joomla LogoCMS Platform #2: Joomla

Brief overview: Since its birth in 2005, Joomla's developers are well known for generating industry-wide debate over what really constitutes 'open source'. It currently ranks as #2 for a CMS internet publishing framework platform, with users giving preference to Wordpress.



Free Open Source Least user-friendly of the three platforms
Customizations aren't intuitive or user-friendly Time and effort is required to learn it well
Large selection of free templates and plugins Live file modification means there is no safety net in your backup file because it doesn't exist
Manageability of user groups & permissions is relatively easy Support documentation is extremely limited
Strong developer community Lacks advanced SEO functionality out of the box

LunaSoft LogoCMS Platform #3: LunaSoft™

Brief overview: Developed from scratch by, the LunaSoft™ Platform was initially intended for internal use. Over the past eight years, further custom development produced extensive functionality, and positioned LunaSoft™ as a go-to provider for SAAS (Software as a Service) catering to small to medium sized businesses.



Encrypted code ensures high security Proprietary software platform prevents outside customization of the software base
Closely monitored via source control Requires monetary investment
Easy setup Small user community, particularly when compared with giants like Wordpress
Programming knowledge is unnecessary  
Vast functionality options without requiring workarounds or plug-ins

Posted in <a href="">Business</a>, <a href="">Content Management</a>, <a href="">How To Tips</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Small Business Resources</a>, <a href="">Software As A Service</a> | Post Comment | 1