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Microsoft's New Laptop: The Surface Book

Have you seen Microsoft's new laptop, the Surface Book? You'd be surprised at how no one had created a laptop as attractive as this one before.

The design is sleek and futuristic. Although it's a powerful computer, the creators made it possible to design a machine that's light and thin. You can detach the screen from the keyboard (so it becomes a tablet), it comes with a pen and now you got two gadgets in one. This device will range between $499 to $1,499 and will be offered in three different styles; the Surface Pro (at $899), the Surface Book (at $1,499), and the Surface 3 (at $499). The first two you can pre-order, while the latter is already available for purchase. (See more details at MicrosoftI'll also leave some of the specs below.

What's exciting about this new computer is the fact that it was created for the needs of this era, and not just to get something out that looks techy enough for the regular buyer of these items. The Surface Book is a clear example of progression; the Surface was first introduced in 2012 as a tablet, Microsoft knew that the touch technology needed to make an entry, and after much work, it's been developed and transformed in what we see today through the Surface Book.

 

Software: Windows 10 Pro + Office 30-day trial

Dimensions: 12.30” x 9.14” x 0.51 - 0.90” 

Storage: 128GB, 256GB, 512GB, or 1TB.

Battery life: Up to 12 hours of video playback

Graphics: i5: Intel® HD graphics 520
i5/i7: NVIDIA GeForce Graphics Processor

Memory: 8GB or 16GB RAM

Ports: Two full-size USB 3.0, Full-size SD™ card reader,
SurfaceConnectTM, Headset jack, Mini DisplayPort

Sensors: Ambient light sensor, Accelerometer, Gyroscope,
Magnetometer

Exterior: Casing: Magnesium

Weight: Starting at 3.34 pounds including keyboard

Display: Screen: 13.5” PixelSense™ display

Processor: 6th Gen Intel® Core™ i5 or i7

Security: TPM chip for enterprise security

Wireless: 802.11ac Wi-Fi wireless networking

Cameras, Video & Audio: 5.0MP front-facing & 8.0MP rear-facing camera,
1080p HD video recording, Front-facing stereo speakers with Dolby® audio

Warranty: 1-year limited hardware warranty

 

 

Microsoft, surface,

 

 

 

Posted in <a href="https://www.lunasoft.com/blog/category/tech-industry-news.php">Tech Industry News</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 86

Have Multiple Retail Store Locations? AdWords has a Solution

New Adwords Location ExtensionsLast month, we were talking about some of the new AdWords display ad formats.  Today, Search Engine Land reported that location extensions just got an update that will favor businesses with multiple retail locations.  When users search a query that prompts the advertisement of an advertiser with multiple locations, the system will serve up an ad that includes the three closest locations to the user, assuming the advertiser has location extensions in place.

Single location store owners will not be able to capitalize on the update; however, businesses with three locations can now have ads that are double the size of a traditional search network AdWords ad.  That's a lot of real estate for an advertisement that only charges per click.  The advertisements include your distance from each of the three locations, and users can quickly get direction or call a select location with the touch of a button.

We highly recommend this new extension for any business with multiple locations.  The logic is simple: The new location extension allows advertisers to create larger than normal ads; and, if the advertisement is larger, it will stand out better when it gets served up.  This isn't exciting for single location retail stores; but, if that's what you are, then there are several other extensions that you can use to enhance your AdWords ads too.

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/small-business-resources.php">Small Business Resources</a>, <a href="https://www.lunasoft.com/blog/category/tech-industry-news.php">Tech Industry News</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 95

Judgement Day: Windows 7 Stop Date on Halloween

Windows 7 No Longer SupportedThe days of Microsoft Windows 7 are extremely limited.  As was reported back in February, consumer PC sales with Windows 7 will cease to exist after Halloween 2014.  With Windows 7 off the market, consumers in the market for a new laptop or desktop this holiday season will be forced to learn the new interface, known as Windows 8, or move on to another OS. 

This is a slight exaggeration, but this event ends a long era for Microsoft.  That era, which started with the highly popular Windows 95, will go down as changing the way that the common consumer used a personal computer.  It was revolutionary with it's start menu and easy file storage functionality, and it quickly took over households world-wide.

Windows 8, which has gone down as one of Microsoft's least popular releases, will become the standard for all PCs purchased this holiday season, and that could scare away a few would-be buyers.  Windows has also stated that mainstream support of Windows 7 will end on January, 13th 2015.  By giving the software an end of support, Microsoft is telling us that they'd like people to move forward onto the new platform and on with their lives. 

The end of sales, which will definitely catch the attention of the good folks at Apple, could drive more people toward buying macs this season.  We've heard multiple stories about people going to great lengths to avoid using Windows 8, including some folks installing Linux as a last resort.  There are a lot of people who feel standoffish against Apple; and, if those people move away from Windows, where will they go?  Is Linux preparing to surge through the market?  Probably not, but we can't rule out the possibility.

Which operating system do you have installed, and why? 

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/fun-stuff.php">Fun Stuff</a>, <a href="https://www.lunasoft.com/blog/category/tech-industry-news.php">Tech Industry News</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 105

Study of Desktop Search Vs. Mobile Search Trends

A colleague of mine just sent me what looks like the most impressive click through rate (CTR) study we've seen to date.  The study, done by seoClarity, analyzed over two billion impressions and over 200 million clicks, all over a 90 day period, using data from Google Webmaster Tools.  The purpose of the study was to better understand click trends of users on a mobile device vs. those who used a desktop.  The desktop results weren't particularly exciting as you can see below:

Desktop Search Trends

As you can see, there is a clear cut gradual decrease that probably looks the way you'd expect it to look.  The only oddity of this graph is the slight increase from spot nine to spot ten. But, the difference is only .2%, not a major difference, and possibly due the fact that the 10th result is always still visible when a user gets to the bottom of their screen.  On the contrary, take a look at the mobile statistics, which include two dramatic differences:

Mobile Search Trends Click Study

The first shocking statistic is the percentage of clicks that go to the first position!  Almost 28% of mobile users click on the first result, while less than 20% of users click on the first result within using a desktop.  We knew that mobile phones favored the first result, but who would've known that the difference would be so drastic.  Secondly, did you notice that, on the mobile chart, the 4th result receives a 2.8% higher CTR than the third result?  Very Interesting stuff.  Nonetheless, the study truly reveals the importance of attaining that first result, especially when dealing with mobile. 

For more information or to download the study, see the report here.

 

Posted in <a href="https://www.lunasoft.com/blog/category/business.php">Business</a>, <a href="https://www.lunasoft.com/blog/category/life-hacks.php">Life Hacks</a>, <a href="https://www.lunasoft.com/blog/category/mobile.php">Mobile</a>, <a href="https://www.lunasoft.com/blog/category/optimization-for-web.php">Optimization for Web</a>, <a href="https://www.lunasoft.com/blog/category/tech-industry-news.php">Tech Industry News</a>, <a href="https://www.lunasoft.com/blog/category/technology.php">Technology</a> | Post Comment | 133

New Domain Names Available For Sale

New Domain NameWhen the Domain Name System was first implemented, it was determined that ".com" was going to be the standard Top Level Domain (TLD) for all commercial web entities and properties.  As a result, the world has come to assume that Anything.com will take them to the website for "Anything." If .com were to be the wrong TLD, people would follow up by trying .net or .org and they would likely find the desired website.  Several years ago, that methodology for finding a domain name would have worked like a charm; however, today, that same process could still leave someone lost in the world wide web.  

This year, we have seen a rise in the number of websites ending in short, meaningful TLDs like ".me" ".co" ".biz" and ".us" but those have been available for quite some time. As CNET reported, he new wave of TLDs has just started and it's not going to end anytime soon.  Many of the new TLDs, called GTLDs (Generic Top Level Domains), are made specifically for particular industries or locations, for example .dentist or .london.  A dentist practicing in London could now register "my-dental-practice.london"or "my-dental-practice.dentist."  Of course, the dentist is not limited to these options, but you get the idea.  A whole new variety of domains are available, but will they get used?

Well, let's continue to use the dentist as an example.  The typical dental website now reads something like your-local-dentist.com; so, would you get confused if you saw your-local.dentist instead? would you even recognize that as a domain name if you saw it on an advertisement or branded material?  At the moment, we just don't know how different people would engage with the advertisement if it promoted a website ending in .dentist.  Many of the other GTLDs are just plain wacky and range from ".ninja" to ".sexy" and they include everything in between.  If you think about it, domain names have been running thin for years; and, as a result they've gotten longer.

With over a billion websites online right now, it does seem like a matter of time before any desired name with a .com ending is taken.  That is precisely why websites with the .com TLD are getting so long.  Until the masses of online consumers are aware of the new GTLDs, most businesses will opt for a longer .com than have to use a short name ending in .london.  But, when will that be?  We're waiting on the innovators to use the new GTLDs to their advantage, and we're sure there will be a few that do it well.  Do you know someone who's utilizing the new set of available domain names?  Leave a comment or let us know on Social Media.

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Brick And Mortar High Tech Brick Store Fronts and Showrooms

Amazon Retail StoreIn February of this year, the LunaSoft showroom was opened to the surprise of many Salt Lake and Utah residents.  The store itself is capable of selling websites out of the box, and Luna is proud to offer the deluxe suite of software tools an entrepreneur needs to thrive in today's digital-heavy marketplace.  The Apple Stores have been around for quite some time, and they are the gold standard for high tech stores with their flashy gadgets and awesome hardware.  Since Apple's reported success, we have seen several Microsoft stores pop up across the country.  Now, another major eCommerce player in ready to join the brick and mortar game.  That would be Amazon.

Amazon has hundreds of enormous warehouses that store a countless number of any one of their product offerings, but they have never actually had a retail store before.  To no one's surprise, they've chosen midtown Manhattan as their location (surely there won't be any foot traffic there), and they are anticipating a huge boom of engagement.  This is because New Yorkers will soon be able to return products to a physical store; additionally, it will be used as a small warehouse that is configured for same day delivery to customers in the Big Apple. 

Amazon has been making pushes to increase delivery speeds for quite some time.  Most people are familiar with Amazon's push to use automated drones to deliver products, but the store front is a lot more realistic and current with today's times as opposed to tomorrow's.  Either way, Amazon has teased us with the idea for years, and now we will see how they fare.  They may start competing with a variety of retail stores that have never considered themselves Amazon competitors before.  The only reason we don't use Amazon all the time is that sometimes we need something today, and even overnight shipping can't account for that.  

Users will be given the luxury of same-day pickup on any item that's in stock in the store.  It's even been speculated that they will be able to get any product to their NYC location if an order is placed by a certain time.  Will we be seeing more high tech companies using the brick and mortar method?  Obviously Luna is a big believer in the showroom concept, and we have always expected others to do the same.  We can vouch for the amount of business and buzz that can be accumulated by a store that you can walk in to.  Would you walk into the Amazon store?

 

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