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3 Tips to Make Your Website Convert More Often

Of course, there are dozens of ways by which you can increase the conversion rate of your website to increase revenue.  You could redesign your entire website and set up a series of A/B Tests, which would cost a pretty penny; or, you could make some minor adjustments that don't take up very much time or resources:

  1. make website convert more often with testimonialsOffer Proof of Value: Instead of having your company website claim that you're the best in the world at what you do, show your audience why that's the case.  Adding testimonials can do this pretty quickly.  You could also do a case study, or drive traffic to review sites, like Yelp, where you already have glowing reviews.  You could also prove it with videos of the product/service or by giving a live demo.  You could even promote social media pages where you have had great engagement from your current customers.  Show your audience that you're the best, and eliminate the need to tell them.
  2. Reduce Potential Risk:  When you checkout at any brick and mortar store, it's nice to know that you can always return to the store and receive a full refund in you are not satisfied with your purchase.  Now, apply that logic to your website.  If you have a warranty, then make that obvious.  Will you provide a lifetime of customer service?  How about a pain compensation guarantee, or a free trial?  Anything that reduces the buyers risk at the point of sale will make them more comfortable when proceeding to give you their money.
  3. Remove Website Distractions:  You may have a cool slider that features all kinds of modernistic graphics with javascript popups, complex sidebars and more.  Now, ask yourself, why do I need all of that stuff?  The answer is that you probably don't need all of it, and some of it may be preventing your website from converting.  It's very easy for a customer to get distracted when they're browsing through any website.  You need your calls to action to be in very clear places that tell the customer his or her next step.  Having too many links on the sidebar, or an overcrowded main navigation can send your customers into loops of frustration that end with them leaving the website.  In website development, less can be more.

In conclusion, make the little changes that don't cost a leg and an arm.  You can increase your conversion rate, get more value out of your website; and, most of all, increase your businesses' digital revenue.  You've earned that website traffic, so make sure you're traffic is converting into money in your pocket.

Posted in <a href="">Business</a>, <a href="">How To Tips</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Sales</a>, <a href="">Web Development</a> | Post Comment | 160

WordPress Alternative for Small Businesses

wordpress alternative lunasoftSince launching the LunaSoft platform, we've had dozens of clients come to us in hopes of getting off of the WordPress platform.  They knew that there had to be a WordPress alternative for small businesses; and, as soon as they saw the Luna platform, they knew their hunt for the right solution had come to an end.  For all of the amazing features WordPress has, it has an equal number of issues that make it the right platform for an amateur blogger and the wrong platform for a small business. 

It wasn't always this way, and we actually have the history to prove it.  Believe it or not, the Luna team used to built websites exclusively for WordPress.  It was the easiest of the open source platforms in terms of user-friendly functionality, and there are more plugins for WordPress than there are for every other platform combined.  The problem is that, one by one, many of our clients had their websites hacked and there wasn't anything we could do about it.  They would simply install a plug-in without checking it's source; and, two days later, the website had advertisements for Russian pharmaceuticals.  Even if our clients didn't download plugins, the fact that the platform is open-source means that anyone and everyone has access to the code, making it vulnerable for hacking attempts at any time. 

It was out of our control because our clients had needs for their website to accomplish, and we didn't have the tools necessary to accomplish said desired functionality.  Stories like those were the real inspiration for the creation of the Luna platform.  We have been listening to the needs of our clients for years; and, for every problem brought up by a client, we developed a solution.  After several years of developing solutions, we now have a WordPress alternative that can used by Businesses of all sizes to effectively edit, extend, and market their website.  When someone asked if they could post to social media from the platform, we didn't tell them, "No, we can't do that."  Instead, we built it and said, "Yes, our platform does just that." 

Almost any functionality you can get out of a WordPress site can now be replicated or made better by the Luna platform.  And, as a closed source platform being monitored like a hawk by our engineering team, security is sealed up.  As a small business, there is nothing worse than getting hacked.  So, why take the risk?  You need the tools, and we have the tools.  Ready to learn more?  Tell us what you need out of your website.  I bet our platform does just that.

Posted in <a href="">Business</a>, <a href="™-platform.php">LunaSoft™ Platform</a>, <a href="">Small Business Resources</a>, <a href="">Web Development</a> | Post Comment

5 Useful Tips for Smart Optimization of Web Content

Tackling the optimization of web content can be overwhelming. These simple suggestions can help you break up the monotony and prevent you from biting off more than you can chew.

1. Devise a content plan.

A 12-month content plan is recommended, but even increments of 3 or 6 months is better than not doing it at all. Why 12 months? Simply put, you can plan around things like holidays, events or other happenings within your organization.

Spontaneity is great for creativity, but it’s unrealistic to think it’s a long-term/viable content strategy. While developing a content plan does take a time commitment, it ultimately saves time and increases your productivity over the long term.

What should a content plan include?

There's no one size fits all rule when developing a content plan, however, the ideas below can help you get a strong start.

  • Ideas for search engine-friendly post titles
  • Any suggested links relating to your topic(s)
  • Blog category and tags
  • Meta keywords and Meta descriptions
  • Rough draft(s) of your social media post(s)

2. Write to provide value to your visitors.

Current search engine algorithms look at website metrics that run far deeper than keywords or links. Instead they’re reviewing your bounce rate, time spent on your web pages, engagement, etc…

If your content lacks purpose or value, visitors won’t stick around. While there may be some trial and error in finding the ‘voice’ of your brand, usefulness and value should always be present.

4 questions to ask yourself when trying to determine whether your content is valuable:

  1. Am I answering the questions my visitors may have?
  2. Am I entertaining my visitors?
  3. Is my content educational to users?
  4. Is my content meeting a need visitors to my website may have?

The benefit you’ll provide to your audience is why you publish content.  To up the value, be sure to include visual or video content in addition to text. Numerous studies have shown that users prefer visuals to plain text.

3. Optimize Title Tags & Meta Descriptions.

Here’s the SEO part! Nope. Sorry. Here’s the part where I advise you to take the word ‘SEO’ and ban it from your vocabulary. SEO is dead, which means you need to optimize for marketing.

Is it semantics? Yes and no. While you could make the argument, the truth is that the two really go hand in hand. A title tag is what you name your content and you need to do it well in order to draw in visitors. Search engines use that same information to describe what your content is about and how it’s named/described is often the difference between whether you receive clicks or not.

With that in mind, you can see how optimization for marketing should be your goal. While the use of keywords in your titles and descriptions is important, there should only be enough to explain what your content is about… And let’s be real: this often comes fairly naturally if you know your audience and subject.

4. Do a technical audit.

Technical audits will help you find errors in your website you may be completely unaware you have. Here are just a few things to keep in mind in order to stay in (or get in) shape.

  • Avoid duplicate content.

Taking large chunks of content and duplicating them across multiple pages is a big no-no. In order to provide users with the best content possible, search engines place an emphasis on diversity.

While e-commerce sites may find these errors more often than other websites due to the nature of their products and/or site structure, you’ll want to be careful in making sure that you do not duplicate text without reason. The risk of it having a negative effect on your web pages or website is too great not to heed the warning.

  • Take advantage of Google’s Rel=author/publisher

When Google made another algorithm change several months ago, many website owners became frustrated as they found Google Authorship had become far more competitive. The goods news is that it means higher quality content as a whole.

While being a top tier author takes work and you definitely don’t want to post terribly written content, using Rel=author/publisher allows verified association between your Google+ profile and content you post elsewhere on the internet. Rel=author is for bloggers/blog posts and links to the author, while rel=publisher is for brands to create a connection between their Google+ page and their website.

  • Optimize photography/images.

Search engines look at image tags, so naming a your photo something like, ‘photo-1’ is a poor choice. Keep your image tags/names relevant and they can help you increase traffic.

5. Get social.

A social media is non-negotiable, especially if content optimization is your goal. While it’s fruitless to measure ROI by follower numbers, everything has the potential of being shared. Posting links is not enough. Monitor social networks, find groups that are talking about your industry, reach out to people who may be interested.

Contrary to the way many businesses may think, in order to get social media users to invest in your product/service, you need to build relationships based on the rules of the specific network you’re using.

  • Which social networks should you use?

Regardless of your industry, make sure your business is on Google+. No exceptions.

For the rest, it's important to take a look at your product/service and determine what medium will be the most beneficial. You can find social media statistics that will tell you about demographics, the number of users, etc... but it's important to be realistic. How many social networks can you maintain on a regular basis. Posting sporadically may often be worse than not doing it at all, so don't fool yourself, no matter how tempting it may seem.

A general rule of thumb:

90% of your content should provide your user with value —only 10% should be any type of self-promotion. If you want people to be interested in you, you need to be interested in them for the right reasons… not for the sale.

Posted in <a href="">Blogging</a>, <a href="">Business</a>, <a href="">Content Marketing</a>, <a href="">Content Optimization</a>, <a href="">How To Tips</a>, <a href="">Optimization for Web</a>, <a href="">Small Business Resources</a>, <a href="">Social Media</a>, <a href="">Social Media Marketing</a>, <a href="">Web Development</a> | Post Comment