Not Hide but Seek in Today's Cyber-Centered Marketplace
In our day and age, there is no longer any hiding from the consumer because of intense scrutiny the internet has over the marketplace. Don't worry its not like the internet is alive and watching you, but the consumer is watching you and the internet has given them a voice to speak out and review their experience. The marketplace is no longer quiet, but booming with loud voices coming from every direction. The consumer has never had such incredible power to wield to and fro from one business to the next. This can put some major stress on your business because there is no hiding. Everything is on view, and everyone will soon know about the mistakes made and short comings. But, there wills always be a brighter side to the internet. This constant scrutiny from the consumer can also check and balance your business by remaining honest and high in quality.
Take advantage of the consumers loud voice and take it for all that its worth! You don't have to run home with your tail between your legs, because they are just as likely to write a good review than a bad review. Embrace this change in our marketplace and use it to boost your credibility in the consumers mind. You will only hurt your business if you try to remain in the shadows. I personally feel better purchasing from a company that has a mix of bad and good reviews than from a company that has no reviews at all. But if you are only getting bad reviews, then there should be some mending in your future.
The consumer is looking for good customer service and a product to match that service offered by your company. They are so intent on finding the perfect match that they will write about it and tell all their friends about it. Word of mouth is always the best kind of advertising, and now this concept is expanded online instead of being confined to small groups. This is a good thing! Yes it's a little frightening to think of how much power they have, but it shouldn't scare you away from all the opportunities it offers! Look at it as free advertising if you must, because that's the truth.